ELOPING NORWAY
"More leads instantly!"
Endre Hilleren owns an elopement photography business called Eloping Norway.
He knew that clients were searching for his services but couldn’t work out why they weren’t getting in touch.
We turned his website into a highly visible funnel that attracts ready-to-book leads from Google & AI search.
Meet Endre
Endre is a talented photographer who enjoys showing couples round his beautiful homeland of Sognefjord, Norway.
He has a young family and wants to spend more time with them and working with clients, rather than constant marketing.
Once he saw the results from our blogs, SEO & landing pages, he now outsources all of his website content to Pepperstorm.
Quick-glance wins
Visibility
Endre is now on the first page of Google and AI search for 75+ search terms.
Content
His website now automatically attracts, informs & talks to ideal clients.
Everybody is fishing in this lake over there… I’m going to go fishing here with Pepperstorm!
10x returns
Endre heard about Pepperstorm through Dave’s friend Jai Long, a world-famous business coach in the photography industry.
He wanted to outsource content marketing to experts and was ready to invest to see returns.
The Pepperstorm Process
This project timeline shows our communication with Endre as we planned and executed a content & SEO strategy to turn his website into a 24/7 lead-generating funnel.
Market Identification
Goal: To increase enquiries from the USA, Canada, UK and Thailand.
Process: We worked with Endre to understand his ideal client persona and how to create content that spoke directly to them while also bringing in more traffic.
To be honest, I do wish I was getting more traffic than I currently am. I’m not sure if the solution is more blog posts, a stronger landing page, or something more technical. You probably have a better sense of what would make the biggest impact.
SEO & Content Strategy
Goal: To strengthen his SEO foundation, service structure and traffic.
Process: We created a full report on his competitor site and suggested the quickest and most effective way to start ranking for similar keywords.
Thank you for this thorough report, highly appreciate it! You convinced me to step up the game, and I am eager to get going.
FAQ Page, Landing Pages & Signature Guides
Goal: Improve visibility in both Google and AI-based searches, drive more traffic and convert visitors into enquiries.
Process: We created clear, search-focused landing pages for Endre’s key services, an FAQ page with conversational-style keywords and Signature Guides to improve conversions.
I am having a Zoom call with a couple from the States tomorrow, and have been thinking of making the client experience even better. You guys are good at creating personalised PDFs for your customers, so it made me do something similar. I believe those type of small gestures matters.
Ongoing Blogs
Goal: Make blogging more consistent for stronger SEO, to strengthen his position, and target niche keywords for emerging opportunities.
Process: We now create fresh blogs for Endre’s website every month. When he has a new niche to target, we know the exact process – keyword strategy + landing page + Signature Guide + supporting blogs – to help him appear everywhere his customers search.
I think one article per month sounds like a good plan over time. And once my season starts, I’ll gradually have more content to work with, both in terms of stories and locations in my local area that could become new blog posts.
Small gestures
Endre was impressed with his own onboarding experience with Pepperstorm.
He particularly liked our personalised Project Overview and created a similar one for his next lead.
It was this ‘small gesture’ that made the sale.
We now make Signature Guides for all his niches.
His website attracts, engages and begins a conversation with interested couples – with no extra cost or effort.
Results
Endre’s leads have increased and he is at the top of Google and AI for 75+ keywords and search terms.
His website now serves a funnel that works 24/7.
Couples search for his services → discover his site → explore his content → download the Signature Guide…
That’s when he receives a notification to begin a conversation with an interested client.
Primary Keywords
Endre is on the first page of Google for over 50 target keywords.
ChatGPT Answers
Eloping Norway is the first answer in over 25 popular AI search terms.
Performance
Endre’s site is practically perfect in terms of functionality.
Structure
His site is highly efficient and very well optimised for best practices.
Google & AI Search
Endre has claimed the top spot on Google & chatbot answers for 75+ relevant search terms.
His brand appears wherever his ideal customers look.
Words
We’ve written engaging copy designed to attract and convert Endre’s ideal clients.
His unique brand voice is consistent throughout his webpages, blogs, landing pages and Signature Guides.
How it's helped
A few quick SEO fixes helped unblock his site and he saw more leads through the website “instantly.”
Our blog and landing page content started boosting his traffic and now his Signature Guide-based funnel attracts regular leads from Google and ChatGPT.
Not fond of writing? Then I can highly recommend Pepperstorm!
They really work hard on understanding what type of results you want, and then put it into action.
I had a really good experience with them rewriting the text on my website and writing new blog posts!
They have made a lot of great content for me!!
How Endre succeeded
Endre knew that Instagram was too crowded.
He knew that he didn’t have time or expertise to spend on content marketing.
But he also knew that hundreds of his ideal clients search Google & AI for his specific niche.
So he asked us to set his website up to attract and convert them. And that’s exactly what we did.
We can do the same for you. Explore our services or say hi to learn how to boost your visibility.
Branded copy that captures you at your very best.
Get found on Google & AI search by the right audience.
Showcase your expertise while attracting relevant traffic.
Content & SEO to place your brand first in chatbot answers.
Single-goal pages built to rank in search and convert visitors.
High-value guides that capture leads and build authority.
Full conversation
We talk to Endre about how he went from struggling to find leads…
To his website attracting ideal clients through content & SEO.
