Mati Photography
How a website can rebuild a business
Mati was struggling with direction and needed more leads.
Our personality-driven copy repositioned his brand…
While our SEO-charged blogs placed him in front of a much, much larger audience.
Meet Mati
An internationally renowned photographer, one of Rangefinder’s Rising Stars and creator of the GLOWSPERIENCE* workshop.
He wanted to promote his new services in a fun brand voice that reflected his photography style.
I need to rebuild my website completely and make it better! I want to add some FAQ and information about my other products. This is the first time I’ve hired a copywriter – I’m so excited!
* Dave (Pepperstorm founder) has now spoken at GLOWSPERIENCE about the power of SEO & blogging for photographers.
Quick-glance wins
Visibility
Mati is now the first answer in AI search & Google Page 1 for dozens of questions & keywords.
Content
He has persuasive & engaging copy on every webpage plus high-converting blogs with lead magnets.
“It was one of the best investments ever because it’s bringing me so many great clients from all over the world.”
Mati Machner
The Pepperstorm Process
This project timeline shows our communication with Mati as we sent his website from directionless and unseen…
To the top of Google & AI search with brand-voice content that converts visitors to leads.
Onboarding & Strategy (Weeks 1-2)
We discuss which services & products he wants to promote, how he wants to sound and who he wants to target.
Goal: Convey Mati’s chatty personality into dynamic words that look great on the page. Create an SEO strategy that appeals to eloping couples as well as Vienna residents.
I’m totally in love with Tone No.1 (Funny / Personable / Relaxed). That’s 100% me and exactly what I’m looking for. YAAAY!
Brand Voice & Writing (Weeks 2-3)
We focus on creating a unique voice and writing impactful copy with his SEO strategy in mind.
Goal: Develop a strong brand voice that forges a bond of trust with future clients. Show that they can rely on Mati in the run-up to, during and even after the wedding day.
Nicole, I’m so excited – really. It’s the first time I’m investing in a copywriter and I can’t wait for the results haha!
First Blogs (Weeks 5-7)
We begin writing articles in line with his content & keyword strategy and post them on his blog once approved.
Goal: Deliver informative & engaging content, written to his ideal client persona – an adventurous couple eloping in Austria. Expand his reach and strengthen his authority through local knowledge.
Thanks so much! Love both! I would never have done it by myself. 😀 Can’t wait to see more amazing blogs!
Blogs & Lead Magnets (Weeks 8+)
We now post monthly informative articles with downloadable guides to capture interested visitors’ email addresses.
Goal: Position Mati as the go-to Vienna elopement photographer with an artistic style. Create a reliable lead funnel to attract, engage and capture the contact details of ideal clients.
Epic latest post! The how-to guide is perfect. Thank you so much for this, it shares all my knowledge in a way I could never write.
Results
We use Google Lighthouse, GT Metrix & keyword tracking to measure our clients’ progress.
Primary Keywords
Google Page 1 for 37 target keywords.
ChatGPT Answers
First answer for 30+ AI questions.
Site Health
The speed, UX increased from 83%.
Best Practices
Increased from 87%.
Google & AI Search
Couples now search for phrases related to Mati’s services, see his site and click through to explore.
These leads contact him without ads, chasing or endless social posting.
Words
The words on Mati’s site & blogs help couples fall in love with his brand.
They learn about his style & experience then download a free guide, which leads to a booked call.
Mati's Experience
Mati sent us this video to say thank you for the results we’ve delivered over the last 8 months…
(And to continue our contract on a ‘forever’ basis.)
I’ve been working with Pepperstorm for more than one year and it’s just so mind-blowing and game-changing – because they did something I couldn’t do by myself.
They gave me all the content ideas and I think the most important part – they just understand what my personality and vision is all about.
They understand my main goals of who I want to attract and where I want to shoot. They put everything in one package into beautiful, funny, and very personal words.
I couldn’t do it better.
It was one of the best investments ever in my business because this is bringing me so many great clients – so many great couples from all over the world.
They took all the work off my plate and I’m so grateful because it’s saving me so much time.
I just couldn’t be happier – it even exceeded my expectations.
So, thank you so much again, Pepperstorm.
I think I’ll never actually stop working with them because it changed so much in my business!
Services that helped Mati
We specialise in SEO, copywriting & blogging (so you don’t have to).
Click the service that’s going to help ‘future you’ the most.
Website Rewrite
Personality-driven website copy now attracts high-quality leads already sold on his brand.
AI Visibility Boost
Optimising for AI & Google helps Mati also reach couples using ChatGPT for elopement research.
Always-On Blogging
Regular blogs teach Google & AI how to rank his brand while attracting a steady stream of leads.
Bundles
Mati saved $100s by bundling a Website Rewrite (including AI Visibility Boost) & 12 Months of blogs.