How a website can rebuild a business
Mati wanted to promote his new services with content that reflects his fun character and artistic photography style.
Our personality-driven copy repositioned his brand…
While our & SEO-charged blogs placed him in front of a much, much larger audience.
At a glanceΒ π
“QUOTE”
SEO wins π
1st page for 37 of his target keywords.
AI search π€
1st result for a wide range of prompts.
Website content βοΈΒ
Persuasive, personality-driven copy.
Meet Mati
An internationally renowned photographer, one of Rangemaster’s Rising Stars and creator of the GLOWSPERIENCE workshop.
How Mati found Pepperstorm π
David met Mati at a photography workshop in 2023.
They became fast friends andΒ Mati hired Pepperstorm for a Website Supercharge + Full Rewrite + 12 months of blog & lead magnet content.
When he saw the results, Mati asked David to speak at his Glowsperience 2025 workshop about the power of SEO & blogging for photographers.
Mati's goals π―
β‘ Rank higher on Google so that more clients discover him online.
β‘ Deliver regular, valuable blog contentΒ to his audience
β‘ Have brand-voice website copy that represents his quirky sense of humour as well as his artistic photography style
The journey
How Mati’s website went from directionless and unseen…
β¬οΈ
To being the first result on Google & AI search with brand-voice content that entertains, informs & converts visitors to leads.
𧩠Brief
β‘ Spend 30 seconds in conversation with Mati and you’ll want to be his friend.
β‘ He’s fun-loving, smart, happy to goof around while being very serious about his craft.
β‘ We needed to convey his chatty personality into dynamic words that look great on the page.
β‘ He’s located in Vienna and wants to appeal to eloping couples as well as locals – so highlighting his local knowledge was essential.
π‘ Strategy
β‘ Brand positioning:Β Our copywriters needed to capture a fun, confident and very personal tone for his written content.
β‘ Key Strengths: We needed to lean into his expertise and highlight the experience gained from being in the industry for longer than many competitors.
β‘ Deliverable: Create a bond of trust with his future clients, showing that they can rely on him in the run-up to, during and even after the wedding day.
β‘ Execution
β‘ Brand Tone: We spent a lot of time building a brand voice that reflects his personality shine and talks to the right types of couples.
β‘ Audience: We created a client persona of an adventurous couple who are keen on eloping or marrying abroad in Europe.
β‘ SEO: We developed a content & keyword strategy built to attract international clients.
π Outcome
β‘ Website Copy: The words on Mati’s website speak directly to the type of clients he wants to attract by reflecting his personality and charisma.
β‘ SEO: He ranks on Page 1 for 37 target keywords, is featured in dozens of Google AI Overviews and is the first result for a wide variety of ChatGPT searches.
β‘ Ongoing Content: We update his blog with articles each month to expand his keyword strategy, deliver useful information to his audience and strengthen his lead funnel.
Β The Pepperstorm Process
This project timeline shows our communication with Mati as we helped rebuild his business with personality-focused website copy, SEO & blog content.
Weeks 1-2: Onboarding & Strategy
We discussed which services & products he wanted to promote, how he wanted to sound and who he wanted to target.
Weeks 3-4: Brand Voice, Writing & Upload
We focused on creating a unique voice and writing impactful copy with his SEO strategy in mind.
Weeks 5-7: First Blogs
We began writing articles in line with his content & keyword strategy and posted them on his blog once approved.
Week 8 Onwards: Regular Blogs & Lead Magnets
We now post informative articles each month as well as creating downloadable guides to capture interested visitors’ email addresses.
Mati’s results π
We use Google Lighthouse, GT Metrix & keyword tracking to measure our clients’ progress.
π― Primary keywords: Google 1st result
π― Primary keywords: Google 1st page
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π©Ί Site Health
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π‘ Best Practices
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π SEO
Google search π
His site is on Google Page 1 for 37 target keywords and is featured in dozens of Google’s AI Overviews.
Couples now search for phrases related to his services, see his site & click through to explore more.
AI search π€
Mati is the first result for a wide range of AI search prompts.
This is a BIG win, as more couples are now searching for photographers using ChatGPT, Perplexity, etc.
Words βοΈ
The website’s SEO helps couples to discover Mati online, the copy helps them fall in love with his brand, the blogs help them learn more about his services, and the downloadable guides connects them by email…
Starting the conversation that leads to a booking.
Testimonial
Mati’s video
Giving Pepp?wav
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