Social Media Optimisation
Social is the new search.
Let’s make your socials work as hard as your website.
Welcome to Social Media Optimisation (SMO)
Social platforms have become mini search engines in 2025.
Your audience now searches Instagram, TikTok, YouTube, LinkedIn AND Google to find your services…
Search Optimisation techniques help you show up at the top of EVERYWHERE.
Why Social Media Optimisation Matters
SMO makes you visible where it matters most.
⚡ Be found everywhere Optimised profiles rank in social AND Google searches.
⚡ Build instant trust Cohesive, professional profiles show that you’re a serious business.
⚡ Future-proof your brand AI search tools scan socials before delivering results to people searching for your services. SMO increases signals to these new mini search engines.
⚡ Boost website SEO Your social accounts become extra traffic gateways to your site, improving its ranking and delivering targeted traffic who are more likely to stay & explore.
📱 Social Media Optimisation (from $495)
Our SMO team helps you capture ALL of your audience’s attention…
Wherever they search.
What’s Included?
Get ready for your socials to be search-ready & in sync with your website’s SEO strategy 👇
🔍 Full account audit
Combing through your bio, metadata, hashtags, pinned posts, playlists, etc. and using SEO best practices to make them searchable & discoverable.
✍️ On-brand, SMO-friendly rewrites
Fresh bios & descriptions that stay true to your brand voice while helping you rank higher when people search your industry/location/services.
📄 Content supercharge
Captions, titles, hashtags, alt-text – we’ll optimise your top 10 posts to appear in social search.
We’ll also delivery easy-to-follow how-to guides so you all of your new content is set up for maximimum discoverability.
#️⃣ Reusable keyword + hashtag bank
A ready-to-go library you can copy straight into every post.
Eliminate guesswork, maximise visibility.
🎨 Creative assets tune-up
Thumbnails, covers, pinned posts (if provided) polished to grab attention and clicks.
📦 Easy-to-follow action pack
Step-by-step guidance on how to keep your accounts optimised and your content search-friendly.
No jargon, just clear results.
👉 Result: Your social accounts are set up to be discovered whenever your future customers start searching.
Showcase your brand before they even hit Google.
Who’s it for?
👉 Your audience is active on social and you want to maximise every opportunity to capture their attention.
⏰ Turnaround: 10 Days
Add the option of a Social Media Optimisation onto your Website Supercharge OR buy it as a standalone service.
Having previously worked with Pepperstorm for blog copywriting and an SEO audit of my website it was a no brainer to come to them for social media.
The best thing is that I could switch off without sacrificing my presence online.
Which SMO package is best for you?
📱 1 Account
- ✓Full account audit
- ✓On-brand profile rewrite
- ✓Search-primed bios & links
- ✓Keyword + hashtag bank
🔥 2 Accounts
- ✓Everything from 1 Account
- ✓Tailored optimisation for 2 platforms
- ✓Cross-platform consistency
💎 3 Accounts
- ✓Everything from 2 Accounts
- ✓Full optimisation across 3 platforms
- ✓Consistent branding & messaging
- ✓Extra keyword + hashtag expansion
🌐 4+ Accounts
- ✓Bespoke optimisation for 4+ platforms
- ✓Advanced cross-platform strategy
- ✓Custom content & keyword planning
Pepperstorm has never failed to impress – they’ve grown our social media followers on a constant basis and produced fantastic and well-researched SEO blog articles & newsletters.
Most importantly they are fun and wonderful people to work with.
I can highly recommend David and his team to anyone looking for a great media agency who care about their clients and help them get to the next level!
SMO results
Brands who optimise their socials are more discoverable – and therefore more powerful – than those who leave it to chance.
We’ve helped 100s of businesses achieve first-page results with SEO and huge social success through SMO & Social Management.
Then head back here to choose your package!
It’s been a pleasure to work with Pepperstorm.
Always on point, polite and attending to all detail.
Would recommend to people looking for a go-to social media plan.
Ready to fire up your visibility?
Let’s place some SMO gasoline under your socials 🚀
Can’t see your ideal slot?
Share your preferred days/times & we’ll set one up to suit your schedule 📅
Meet the Pepperstorm Team
Our SEO, SMO & Social Management services have helped 100s of clients over the past 10+ years.
Here’s who’ll fine-tune your socials.
Dave is our Founder & the guy you chat to on Insta. He loves writing, SEO & huge guitars.
Nicole is our Project Manager will be your day-to-day contact, website saviour + new BFF.
Madison is our Lead Copywriter & Strategist and her superpower lies in capturing a brand’s ideal voice.
Laura manages our Spanish branch and shines as our Social Media Optimisation Specialist.
Our chorus of 10+ wordslingers are ready to help with any SEO copywriting task you need.
Optimisation is just like any other investment.
Start today and you’ll be ahead of everyone who waits until tomorrow.
Social Media Optimisation FAQs
1. What does the Social Media Optimisation process look like?
1. Getting to Know You
We start by diving into your brand – your voice, values, audience, and goals. We want your socials to sound & feel unmistakably you.
2. Access & Setup
Next, we’ll ask for the keys, i.e. access to your account(s) so we can review bios, metadata, hashtags, playlists, pinned posts & creative assets. (You can choose how we access your account – see the FAQ below!)
3. Optimisation
Here’s where we roll up our sleeves:
⚡ Rewrite bios & descriptions with brand-aligned, search-friendly language
⚡ Refine your keywords, hashtags, titles, and captions so people can find you
⚡ Polish your visuals (thumbnails, covers, pinned content) for maximum impact
⚡ Put together a keyword + hashtag toolkit you can plug into any future post
✅ Sign-off – We share everything on Google Docs and only upload once you give us the greenlight!
4. Handover & Guidance
Once your account(s) are optimised, we’ll send:
⚡ A clear breakdown of all udpates
⚡ Easy-to-follow guides so you know exactly how to keep your socials optimised
⚡ Actionable tips to make sure your accounts continue working harder for you
Think of it as a full tune-up for your social media engine—with a roadmap to keep it running smoothly.
2. Do I have to give you my log-in details?
Nope! How we get access is totally up to you.
We offer a few options so you can choose what feels right:
1. The Easiest Route (Sharing Logins)
If you’re comfortable, giving us temporary access to your accounts is the quickest way. We can jump straight in, make the updates for you, and you don’t have to lift a finger.
2. Access via a Third-Party Platform
If you’d prefer not to share passwords, we can use a secure management tool (like Meta Business Manager or Hootsuite) to get the access we need without ever touching your login details.
3. DIY Upload with Our Guides
Not keen on granting access at all? No problem. We’ll send you clear, step-by-step handover docs with all the rewritten copy, keyword kits & image tweaks. You (or your team) can then upload everything at your own pace.
Whichever option you choose, the end result is the same: your socials get fully optimised – and you stay in control.
3. Why is SMO important?
Because your audience isn’t just searching on Google anymore.
They’re typing brand names, services & keywords into Instagram, TikTok, LinkedIn & even AI tools.
Optimise your profiles to grab every opportunity to show up & show off.
4. Do I need all my accounts optimised?
Not necessarily.
We’ll focus on the platforms where your audience spends the most time – often Instagram, TikTok & LinkedIn – and boost your other accounts whenever you’re ready.
5. How does SMO help with AI search?
AI platforms scan the internet for data signals to determine what should be shown in their first-answer results.
This includes scanning public social accounts.
Optimised social profiles present clear, consistent & keyword-rich information about your servcies and specialist subjects, so AI sees you as relevant and can confidently recommend you.
6. Will SMO improve my website’s SEO?
Definitely – as long as your website is set up to make the most of an increase in traffic.
Your socials can create extra entry points for website traffic (a link in your bio, an organic search for your business name or recent blog, etc.).
This increases backlinks & engagement signals, which indicate relevence & authority to Google & AI chatbots.
All of which enhance your website’s search performance because you are seen as an authority in your industry.
Think of it like your brand’s ecosystem – strengthening one element has positive knock-on effects for the other parts.
7. Who benefits most from SMO?
Anyone who relies on being found online.
Service providers & coaches. E-commerce brands & creators.
If your ideal customer is scrolling, SMO makes sure they find you.
Still got a question about Social Media Optimisation?