by Patrick | Feb 4, 2020 | PSM Blog, SEO |
Let us guess – you want to kick 2020 off by upping your SEO game? We’re with you. In an increasingly competitive landscape, standing out from the crowd is crucial. However, very few people talk about the importance of image optimisation. Why not? Well, for...
by Patrick | Jan 21, 2020 | Newsletters, PSM Blog |
When you take the time to write a newsletter, it goes without saying that you want to make sure it’s read by as many people as possible. Newsletters are one of the best tools you have in your online social arsenal, so it’s important to get the most out of...
by Patrick | Jan 7, 2020 | PSM Blog |
Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff –...
by David Harfield | Dec 24, 2019 | PSM Blog |
Can you believe it’s been another year already?! I guess time really does fly when you’re having fun and it’s certainly been a fun-filled 2019 at PepperStorm, where we’ve increased our editorial team by taking on some excellent wordsmiths,...
by Patrick | Dec 10, 2019 | PSM Blog |
Although your website does a lot of communicating with your customers (and potential customers), that’s not the only dialogue that it’s involved in – it’s also talking to Google. Every day, Google continuously talks to every website out there...
by Melanie Chenoweth | Nov 26, 2019 | PSM Blog |
Whether you’ve been tinkering with your site’s SEO for years or have just launched your first company blog, you almost certainly need an SEO overhaul to sort out the kinks, changes and updates that are forever popping up. So, let’s take a look at what SEO...
by Patrick | Nov 12, 2019 | PSM Blog |
Embarking on a startup can sometimes feel like a delicate balancing act, especially in the early stages. There’s so much to do and plan that knowing the best way to allocate your financial resources can be tricky. In the cyclonic flurry of getting a startup,...
by Patrick | Oct 29, 2019 | PSM Blog |
What’s in a title? Well, when it comes to a blog post, the answer is ‘a lot’. Blogging is as relevant in 2019 as it ever was, with more and more businesses choosing a consistent blog as a prime marketing tool. But writing great content is one thing,...
by Patrick | Oct 15, 2019 | PSM Blog |
Follow/Unfollow is a common growth tactic on both Instagram and Twitter. The method’s aim is to gain highly-targeted followers and it’s essentially as simple as it sounds; you bulk-follow a large number of people from your target audience, before...
by Patrick | Oct 1, 2019 | PSM Blog |
Writing good copy is both an art and a science. The main goal of course is to connect with your potential customers, but you also have to appear knowledgeable, competent, and even a little humorous. In the age of digital commerce, 99% of the time you don’t get...
