by Erin Konrad | Nov 13, 2018 | PSM Blog |
Health and wellness retailers often focus the content of their websites solely on the products that they’re selling – and little else. This decreases the utility of the website as a source of information and can disengage potential customers (as well as being...
by Erin Konrad | Nov 6, 2018 | PSM Blog |
In recent years, laws in the UK surrounding CBD usage have relaxed. There’s more openness towards consuming these types of products, as well as a push towards acceptance of medical marijuana (MMJ) in treating patients. This is why it’s the perfect time for CBD and MMJ...
by Patrick | Oct 30, 2018 | PSM Blog |
When most people think of search engine optimisation (or SEO for short), they immediately think of keywords. The search engine algorithms which define where a webpage is ranked is fuelled by keywords, so it makes sense to load up your pages with this most relevant...
by Patrick | Oct 16, 2018 | PSM Blog |
Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it’s opened millions of times across the world per day, and for many people, its...
by Patrick | Sep 25, 2018 | PSM Blog |
You’re probably already aware that blogging is extremely important for your website. It helps promote audience relationships, keeps content fresh and engaging, and makes the people behind the site (i.e. you) appear more like real people, and not just faceless...
by Patrick | Jan 23, 2018 | PSM Blog |
Blogs were initially conceived as online diaries, with the traditional view of them being a place where people could vent, confess or inform. These days, blogs are seen as an essential tool for any e-commerce business and are there to be taken advantage of. They can...
by Patrick | Dec 19, 2017 | PSM Blog |
Every smart business owner should know that an online blog is a must for any serious e-commerce site. A blog can help direct traffic to your site by ranking your page higher in the search engines, and also provide readers and potential customers with an insight into...
by Patrick | Nov 21, 2017 | PSM Blog |
This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...
by Patrick | Oct 24, 2017 | PSM Blog |
Even though everyone is well aware that in 2017, a blog is a crucial and necessary tool for a serious e-commerce site, it doesn’t stop it being a lot of work. Part of a blog’s attractiveness to readers and potential clients is the writer’s ability to...
by Patrick | Sep 19, 2017 | PSM Blog |
SEO is crucial to the success of any e-commerce site and, unfortunately, it’s not a one-and-done event. You might’ve worked extremely hard to get to the crest of Google’s search rankings for your specific keywords, but the real work is maintaining...
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