The Pepperstorm Blog

A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.

We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.

How To Set Up A Blog On Your Showit Site

How To Set Up A Blog On Your Showit Site

If you’re reading this, we can safely assume you’ve got your stunning Showit site already in place, proudly displaying your photography portfolio and services to the world. Well done! You’ve got your digital storefront. Now you just need to set up a blog on your...

Is Alt Text Important For SEO?

Is Alt Text Important For SEO?

A picture is worth a thousand words – but for the visually impaired who are using the internet, it’s useless without alt text. Alt text is a simple little element of uploading that you need to know about because it not only improves your website’s accessibility – it's...

Why Building Quality Links Will Boost Your SEO

Why Building Quality Links Will Boost Your SEO

Let’s talk links. Like a well-made chain, your website can accomplish so much more when it’s properly linked. In the rush to produce high-quality content (hey, that’s important too!), we understand that it’s easy to neglect link building. But don’t fall into that...

What Is Cornerstone Content In SEO?

What Is Cornerstone Content In SEO?

Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...

What Is Black Hat SEO And Why Should I Avoid It?

What Is Black Hat SEO And Why Should I Avoid It?

In Hollywood, a general rule of thumb is that any cowboy wearing a black hat should be avoided...unless you want to end up with a belly full of lead. Turns out that the same rule applies to websites and black hat SEO. * Our lawyers have asked us to stress that Google...

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