by Patrick | Jun 25, 2019 | PSM Blog |
There are plenty of good reasons why you should manage your own social media platforms. However, practically speaking, it’s almost always necessary to outsource this management to someone else. Why is this? It’s simple really; in 2019, social media is such...
by Patrick | Jun 11, 2019 | PSM Blog |
Search Engine Optimisation is a highly competitive field, and it’s growing more intense with every passing year. So much business is done over the internet that ranking high in the search engines can be the crucial difference between success and failure. This is...
by Patrick | May 28, 2019 | PSM Blog |
Getting a startup off the ground is no mean feat. There are a thousand and one things to think of and, for the first year at least, the intensity will be ramped up to extreme levels. At this stage in the game, content creation is usually far down the list of...
by Patrick | May 14, 2019 | PSM Blog |
As a restauranteur or hotelier, you might think your establishment or your cuisine does all the talking for you. While this is undoubtedly the main thrust of your brand, it’s usually not the first encounter people have with your product or service. The internet...
by Patrick | Apr 30, 2019 | PSM Blog |
If you’re a photographer, you probably think your visual work can do all the talking for you. While it’s true that it can do a lot of the heavy lifting – the internet is a largely visual medium where grabbing attention with beautiful photographic...
by Patrick | Apr 16, 2019 | PSM Blog |
Guest posting is a tried and tested method of getting clicks to your website. The phrase ‘guest posting’ essentially means writing and publishing a one-off (or series of) article(s) on someone else’s blog, which can be useful for several reasons....
by Patrick | Apr 2, 2019 | PSM Blog |
SEO (Search Engine Optimisation) is a full-time job. It’s not as easy as filling out a few keywords; the keywords need to be properly researched, adapted to fit the specific aim of the content in question, links need to be devised and added, meta descriptions...
by Patrick | Mar 19, 2019 | PSM Blog |
When you want to write the perfect blog post, it’s not enough to simply be entertaining and informative. Engaging copy is an important aspect of course, but if that’s all you’re aiming for then you’re not thinking big enough. Your blog is an...
by Patrick | Mar 5, 2019 | PSM Blog |
When you think of eBooks, you usually picture struggling authors valiantly attempting to get their masterpiece novel recognised by the general public. But eBooks are not solely the realm of starving artists and niche specialists; anyone can create one, and they come...
by Patrick | Feb 19, 2019 | PSM Blog |
In the era of digital commerce, communicating with your clients is paramount. A dynamic and well-written blog can provide a strong foundation for an online company, but ideally it should be doubled up with a monthly newsletter; this will give you the opportunity to...
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