by Patrick | Apr 2, 2019 | PSM Blog |
SEO (Search Engine Optimisation) is a full-time job. It’s not as easy as filling out a few keywords; the keywords need to be properly researched, adapted to fit the specific aim of the content in question, links need to be devised and added, meta descriptions...
by Patrick | Mar 19, 2019 | PSM Blog |
When you want to write the perfect blog post, it’s not enough to simply be entertaining and informative. Engaging copy is an important aspect of course, but if that’s all you’re aiming for then you’re not thinking big enough. Your blog is an...
by Patrick | Mar 5, 2019 | PSM Blog |
When you think of eBooks, you usually picture struggling authors valiantly attempting to get their masterpiece novel recognised by the general public. But eBooks are not solely the realm of starving artists and niche specialists; anyone can create one, and they come...
by Patrick | Feb 19, 2019 | PSM Blog |
In the era of digital commerce, communicating with your clients is paramount. A dynamic and well-written blog can provide a strong foundation for an online company, but ideally it should be doubled up with a monthly newsletter; this will give you the opportunity to...
by Patrick | Feb 5, 2019 | PSM Blog |
No matter how big it is, a company can’t be good at everything. There are things that a company specialises in, which is why they’re successful in their field. But no matter the industry, it’s become crucial in 2019 for every company to be adept at online commerce;...
by Patrick | Jan 22, 2019 | PSM Blog |
The food and drink industries are one of the most competitive out there; just ask anyone who’s been involved in it for confirmation. New products are being introduced to the market place all the time, in quick succession, making it very hard for new businesses to...
by Patrick | Jan 8, 2019 | PSM Blog |
Many people don’t view medicine as a business. It’s often seen more as a profession, and a noble one at that; medical professionals put many hours of training and education into their career, all with the ultimate goal of helping people during some of the worst times...
by David Harfield | Dec 25, 2018 | PSM Blog |
Ho ho-holy moly, it’s been one heck of a year in the PepperStorm office… Our content creation team worked round the clock on a huge project for one of our long-term clients, producing hundreds of pieces of content for their dream travel app (which is...
by Patrick | Dec 11, 2018 | PSM Blog |
Blogging might seem like a fading content strategy in the face of mounting video content, but the truth of the matter is that in 2019 it’s going to be more important than ever. Blogging is an essential part of reaching your audience and potential customers,...
by Erin Konrad | Nov 27, 2018 | PSM Blog |
Whether it’s finding the lowest price on a flight or getting inspiration for their next holiday, online travel companies have become a go-to for anyone looking for a little adventure. So, how can these companies set themselves apart from one another? If you’ve seen...
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