Brittany Ford Photography
"This is magic!" How SEO blogs quickly led to enquiries
Brittany Ford is a New York wedding photographer.
She knew that SEO and blogging would help her attract more clients but didn’t know where to start.
A blog article that we published delivered an enquiry within just one week.
Meet Brittany
She’s a successful wedding photographer in Buffalo, New York with a background in fashion photography.
Brittany hired us to help with her website copy as she struggles with writing words that properly convey her personality.
Once she realised we were a “one-stop shop”, she outsourced all of her copywriting, blogging & SEO to Pepperstorm.
Quick-glance wins
Visibility
Brittany is now on the first page of Google and AI search for 40+ keywords.
Content
She has polished, brand-voice website copy and blogs that drive regular enquiries.
There was a blog that we wrote about a venue in Pittsburgh, Pennsylvania.
I got an enquiry a week after we published it.
I thought ‘this is magic’!
How can I begin?
Brittany knew that her blog could help her business – she just didn’t know where to start.
Discovering Pepperstorm felt like a way to finally start building momentum with her content.
The Pepperstorm Process
This project timeline shows our communication with Brittany as we turned her website into a tool that delivers the right kind of enquiries.
Onboarding & Brand Voice
Goal: Capture a brand voice that’s true to Brittany’s fun and bubbly personality while conveying the type of confidence and professionalism that makes clients immediately comfortable with her as their first choice.
Process: We create an ideal client persona and write with their wants and needs in mind. Our copywriter trials several styles until we find the voice that Brittany says sounds exactly like her.
I want to sound a little bit more professional and not so relaxed in my website copy. Overall, that is what a potential client sees first hand then when they book a call with me will be able to see that I am very relatable and down to earth.
Website Rewrite & Keyword Strategy
Goal: Discover exactly which words and phrases her target audience are using and work out which ones have the best chance of quick ranking while fitting organically throughout her written content.
Process: We research the type of search terms that her ideal clients are using to find photographers like her and create a full keyword strategy to implement in her website copy.
Amazing!! Thank you so much! Everything looks SO good! I am so happy I went with you guys to do this process!!
Blogs
Goal: Understand which topics and titles are going to be most appealing to her audience so we can create blogs that appear wherever her ideal clients search.
Process: We expand her keyword strategy to target more niche locations, venues and vendors and create blogs that highlight her expertise and experience as a New York Wedding photographer.
WOW! I love these ideas, it’s like you already know me so well! 😉 I absolutely love all three of those
More Blogs & Signature Guides
Goal: Continue writing interesting and relevant content that strengthens trust in her business and creates more opportunities for clients to approach her without any extra marketing effort.
Process: Brittany wanted to build on the success of her SEO-charged blogs with more articles and downloadable Signature Guides that work as very effective lead magnets.
Thank you so much! REALLY! I LOVE IT! It’s perfect!
How she felt
As her content & SEO strategy strengthened, everything began to fall into place.
Brittany’s ideal clients were starting to discover her website more easily – and understand exactly what she offers as soon as they arrive.
Results
Brittany’s website now appears when her ideal clients search for the services that she offers.
Her website works as a promotional tool for her brand and her blog provides content that boosts her visibility while educating and engaging her audience.
Primary Keywords
Brittany is on Google Page 1 for over 40 key search terms.
ChatGPT Answers
She appears in chatbot answers for 20+ top Rochester & NY wedding questions.
Performance
Her site performance is now practically perfect.
Structure
Her site is highly efficient and very well optimised for best practices.
Google & AI Search
We secured Brittany top placements across Featured Snippets, AI Overviews, and organic search results, significantly increasing her visibility where it matters most.
She’s also the first result for AI search prompts, which targets couples who are searching for photographers on ChatGPT and other AI tools.
Words
Brittany’s website now contains engaging and professional copy that conveys her ideal brand voice.
Couples find her through Google and AI, explore her blogs and then download her Signature Guides, which begins a conversation before she even gets involved.
How it's helped
Brittany shares the results she’s seen from our copywriting & SEO services, from increased visibility to attracting the kind of clients she actually wants.
She talks about how her content has improved her visibility and helped the right clients discover her online – often sooner than expected.
They saw what I was struggling with, listened to what I wanted and DELIVERED TENFOLD!
I’m seeing an increase in inquiries along with a higher ranking on google searches.
How Brittany succeeded
We focused on a targeted keyword strategy supported by SEO-charged blogs and irresistible lead magnets…
Which is why Brittany now enjoys consistent enquiries from the right kind of clients.
If your website isn’t attracting your target audience, it probably doesn’t contain the right kind of content and keywords.
Explore our services – or say hi and we’ll show you how we can boost your visibility.
Website Rewrite
Brittany’s website copy is designed to instantly connect with the right couples.
AI Visibility Boost
We made Brittany visible where couples are already searching – Google and AI.
Blogging
Consistent, SEO-driven blogs are helping Brittany rank across Rochester and NY.
Signature Guides
These guides capture interest and convert it into real enquiries from qualified leads.
Full conversation
Brittany Ford shares how her blog went from something she “wasn’t really using” to a valuable business asset that consistently brings in enquiries.
This case study shows the massive benefit of having your website and blog set up properly.
