Frequently Asked Questions
We have kickass jobs.
We enjoy what we do & deliver results that create clients for life. Let us tell you how we do it 👇
⚡ About Our Services
First time outsourcing SEO, blogging or copywriting? Or first time with Pepperstorm? Either way, we’re happy you’re here 👇
1. What exactly does Pepperstorm do?
We’re a content & SEO agency that helps businesses and creative brands get discovered…and remembered.
From Search Engine Optimisation (getting to the top of Google & AI search results) to blog content & website copy that captivates and converts visitors – we turn your site into a lead-generating machine.
2. What’s the difference between Website Supercharge, Content Supercharge & Website Kickstart?
Each service fits a different stage of your growth:
🚀 Website Supercharge = Full-scale SEO & AI optimisation
🚀 Content Supercharge = SEO blogging & content strategy to boost authority & visibility
🚀 Website Kickstart = A DIY-friendly roadmap to optimise your site fast
👉 Explore all options via the links and then send us your info so we can tailor the best package for your goals.
3. Which service is right for my business?
Want to make sure your website is set up properly to attract your ideal audience?
👉 If you’re budget conscious and/or happy to DIY, the Website Kickstart is perfect.
👉 Prefer to outsource to friendly experts who will handle everything? Go for the Website Supercharge* (Option 1)
* Add content blocks to improve AI searchability (Option 2) or fresh, client-converting copy across your entire site (Option 3).
Want blogs, newsletters & social captions to spread the word about your brand while you sleep?
👉 The Content Supercharge is for you (we’ll tailor the perfect package).
4. Are those the only services you offer?
Not at all – SEO, blogs & website copy are just the best place to start.
We can create anything from newsletters, email sequences & sales pages to eBooks & lead magnets that match your brand voice and strategy.
Whether you want to outsource copywriting or need help turning readers into buyers, we’ve got you covered.
👉 Say hi today so we can tialor the right package.
5. What type of businesses do you work with?
Honestly? Whoever needs strong SEO and brand voice storytelling.
Peek our Success Stories to see a wide range of happy clients:
Photographers, creative studios, coaches… to the odd billion-dollar company (lookin’ at you, Braemar).
We lean into our specialist subjects (photography, travel, creative business) while being open to exploring new industries.
If you’re ready to outsource copywriting or optimise for AI search & Google discoverability, you’re our people.
6. How soon can we start - and how long does a project take?
The beauty of hiring an SEO agency means that you don’t have to wait to fit into a freelancer’s schedule.
Our team of 10+ content & SEO experts can start today.
Projects kick off as soon as you make the first payment and usually wrap in 2–4 weeks, depending on the package you choose.
Need help faster? Get in touch – we’ll fit you in, no worries.
🔍 SEO, AI & Strategy
Stay visible everywhere. We’ll optimise your site for AI search and the future of SEO 👇
7. What does “AI Search Optimisation” mean - and why does it matter now?
AI search (like ChatGPT, Perplexity & Gemini) is changing how people find brands.
Our AI SEO service helps your content appear in both Google and ChatGPT results – so you stay visible wherever your audience searches.
If your audience uses AI chatbots and/or social search (TikTok, Insta, YouTube) to find your services – AI search optimisation is crucial to your business’s growth.
8. What’s included in your SEO Supercharge?
Everything your site needs to climb to the top of Google and AI search: keyword strategy, on-page fixes, meta tags, linking & a full site health audit.
It’s a done-for-you SEO agency experience – fast, clear & effective.
You can also add content blocks for AI search and/or fresh copy across your entire site.
9. Can you help me show up in AI results like ChatGPT or Perplexity?
Absolutley. Our AI SEO and ChatGPT SEO strategies make your brand findable in conversational AI tools.
We optimise your content for the algorithms that power AI answers – not just traditional search engines.
10. Will my site still rank on Google after your updates?
Definitely. Although AI SEO is growing quickly, Google is still king with about 90% of search traffic.
Our SEO services strengthen your site’s visibility across all platforms. Google first – then ChatGPT, social search & beyond.
Rank higher & faster while future-proofing your site.
11. How quickly will I see SEO results?
Site speed, loading times, content & UX (navigability) fixes will improve immediately.
You should notice ranking improvements within weeks – especially if this is the first time you have SEO-d your site.
Real, measurable gains often appear within 2–3 months.
How can you build on these results? Quality, SEO-charged blog articles – posted regularly and shared strategically.
12. Why is blogging so important?
Blogging is one of the most powerful ways to grow your visibility online.
Each post gives Google – and AI search engines like ChatGPT – fresh content to index, helping you climb to the top of search results.
Writing blogs allows you to target a broader variety of niche keywords – casting a wider search net.
It’s also your chance to show expertise, build trust & attract the right kind of audience.
✍️ Content & Copywriting
We’ll capture your ideal brand voice and write words that convert visitors, climb rankings & sound unmistakably you.
13. What makes Pepperstorm copy different from any other content agency?
We blend SEO copywriting with brand voice mastery.
Our brand voice process pairs you with one of 10+ writers and captures your ideal tone.
Every line is written to sound like you – while helping your business reach the top of Google and ChatGPT.
And while most copywriters just do the writing, we do everything.*
* SEO, research, editing, uploading… everything.
14. Can you write in my brand voice - even if I don’t know what that is yet?
Yes. It happens to be our superpower.
Our editorial team will work with you to capture your ideal tone by discussing what you do/don’t like about your current copy, any quirky phrases & idiosyncrasies that you use plus any technical kowledge & personal info that you want to share.
We focus on the content that AI can’t imitate – the human voice that cuts through the noise to make a true connection.
Then we polish your message & make every line sound effortlessly you.
👉 Read all about it over on our Website Supercharge + Full Rewrite
15. Do you offer blog writing, website copy or both?
Both. And everything in between.
Our SEO blogging service builds visibility, while website copy converts visitors to leads…
And newsletters, email sequences & landing pages supercharge your sales flow.
16. Will you optimise my content for keywords and conversions?
Always.
Every word we write is built for both SEO and sales. Rank higher while attracting the right audience.
17. What happens if I already have content - can you refresh it instead of rewriting?
Definitely.
We can audit, update & re-optimise any existing blog or website copy to help you climb back to the top of Google and AI search results.
18. Do you work with clients who aren’t native English speakers?
Definitely! Lots of our clients speak English as a second language.
We specialise in capturing your unique tone and translating it into natural, fluent English copy that connects and converts.
Whether you need help with SEO copywriting, blogging or website content, we’ll make sure your brand sounds confident, clear and authentically you.
🤝 Working Together
Outsource SEO and content to a team that makes collaboration simple, transparent and actually fun.
19. What’s the process once I book?
Nicole will be in touch with a clear timeline, options for a strategy call and a draft schedule.
🚀 SEO – We just need initial input from you re brand & biz goals keyword strategy approval.
✍️ Content (fresh site copy, blogs, sales pages, etc.) – We’ll share Google Docs so that you can review and approve the content before it goes live.
We handle all of the hard work – you just sit back and approve.
20. Will I get to review everything before it goes live?
For sure! You’ll be able to check all content drafts & keyword strategies before anything is finalised.
Collaboration is a key part of the process – nothing gets posted without your greenlight.
21. What if I’m not sure what I need - do you offer audits or calls first?
That’s what we’re here for!
Book a free strategy call or audit and we’ll work out the best way to outsource SEO and/or copywriting for your business.
22. Do you work with clients all over the world?
You betcha.
Our customers are based all over the globe – so are our team members.
SEO doesn’t sleep. Neither does Pepperstorm.
23. Do you use AI?
Of course. We always have. Tools like Grammarly work as great spellcheckers and proofreaders.
And ChatGPT can help speed up research and SEO planning.
However, our focus is on human-led, high-quality copywriting that sounds like you, not a bot.
And we take the time to understand your brand & business goals to find the content & SEO strategy that connects with a genuine audience, not useless, untargeted traffic.
People buy from people. So we use AI to enhance our workflow, not replace it.
24. What payment options do you offer?
You can pay via any major credit/debit card or bank transfer.
Payment plans are available for larger projects, just ask.
📈 Results & Support
We track rankings and set your site to keep growing long after launch. Real SEO support that lasts & lasts.
25. Where can I see results from your previous clients?
You can explore real outcomes & reviews from brands we’ve helped on our Success Stories page.
And if you want to see results from clients in similar industries to yours, just ask and we’ll send them over!
See how businesses like yours have climbed to the top of Google and AI search, boosted traffic & built stronger brands with SEO copywriting and content that converts.
26. How do you measure success after a project?
Great question!
We’ll show you how to set up your Google Analytics so you can track site traffic & engagement metrics…
And then we’ll check in with a 6-month report to show you where you’re ranking.
We deliver SEO growth & the tools to track it.
27. Will you help me maintain SEO after launch?
Definitely.
In addition to our free 6-month check-in, we can offer ongoing SEO plans – the most popular being regular blog articles to continually grow your reach and deliver quality content to your audience.
28. Do you offer ongoing content or SEO retainers?
Yes – monthly SEO blogging and content packages keep your site fresh and ranking.
29. What kind of support is included after delivery?
We’re always here.
Website Supercharge – We’ll deliver a comprehensive handover report, Google Analytics set-up instructions and a 6-month check-in.
Content Supercharge – Rolling Monthly clients get their own dedicated project manger, while Batch clients can request ranking updates after 3 months.
Website Kickstart – Take advantage of our 7-day additional support window in which we’ll check your updates for you!
The Pepperstorm community can always shoot over an email or DM whenever you have a question about content or SEO!
30. How do I get started?
Easy.
Book your free consultation or choose your service to begin your climb to the top of Google, ChatGPT & AI search.
⚡ One more question…
In case you were wondering… 👇
31. What’s with the name ‘Pepperstorm’?
Ah, if we had a penny…
The name came from a late-night, wine-fuelled brainstorm back in 2015.
We wanted something that felt creative, energetic and a little unusual – like a flash of flavour you’ve never tasted before.
Say it out loud: Pepperstorm.
Sounds cool, right? 🌶️⚡
Ready to start?
Let’s begin boosting your brand today.
Can’t see your ideal slot?
Share your preferred days/times & we’ll set one up to suit your schedule 📅