Nassim Zaré - Breezy Photography
"You've been my biggest ROI."
Nassim Zaré runs Breezy Photography from Vancouver, BC and shoots weddings & elopements everywhere from Europe to Australia.
She outsourced her content and SEO strategy to Pepperstorm in 2021 and says that we have been her business’s “biggest return on investment.”
Meet Nassim
Photography was Nassim’s passion project before she went full-time when she handed in her notice in the middle of a performance review (after her boss asked where she saw herself in five years!).
Five years later and she’s now a fully booked international wedding photographer whose business we’ve helped scale through content & SEO
She found Pepperstorm after hearing Jai Long talk about us at a wedding photography summit.
She was building her website from scratch. Ads weren’t delivering leads and she felt “really lost” when it came to SEO.
We created a content and SEO strategy that now accounts for 50% of her leads, making us “the biggest return on investment” in her business.
Quick-glance wins
Visibility
Breezy is the top choice on Google search for 70+ target keywords.
Content
Her site has a wealth of high-converting blogs, landing pages & lead magnets.
And most of the inquiries that I get, they always say “Google”.
And I know that that’s the work that I’ve done with you guys because I haven’t done my own SEO. All the blogs have been with you guys.
So yeah, that’s all thanks to you!
The onboarding was so easy
Like most great photographers, Nassim is a self-confessed perfectionist – so handing over her brand voice was always going to be tough.
We spent the early days getting to know her business, her style and what she actually wanted to say.
She described the whole process as “seamless” and says she’s always found it easy to give feedback along the way.
The Pepperstorm Process
This project timeline shows how we built a compounding content & SEO strategy for Nassim that grew alongside her business and is still delivering leads today..
Full Website SEO
Goal: Establish strong foundations with Nassim’s brand new wedding photography website so that Google could actually find and trust the site from day one.”
Process: A full SEO audit and optimisation across the entire site. We needed to make sure that the technical groundwork was in place so that future blog and landing page content had the best possible chance of success.
Blog Strategy Begins
Process: Regular blog articles written in her voice and to her ideal clients. We leant into her unique local knowledge and spotlighted venues that she wanted to work with.
Website Platform Transfer
Process: A full technical migration, followed by a handful of fresh blogs to remind Google and AI search that she’s still active, relevant and worth ranking.
We did the SEO refresh when we moved the website from one platform to another – I just trusted you guys to handle everything.
Location-Led Growth
Goal: Make sure Nassim had a steady, ongoing source of inquiries from the venues and locations where she loved to shoot.
Process: Create blogs and landing pages around specific places she wanted to shoot and vendors she wanted to work with – so when a couple searched for an elopement photographer in these locations, her website appeared first.
I would look through, searching “elopement photographer Vancouver,” and I would be on the first page. That was all down to the work that you guys did for me!
Reaching the right people
Nassim was very clear about where she wanted to work from the get-go – which made our job a lot easier
We built her early strategy around elopements in the locations and venues she wanted to shoot more of. Simple and very effective.
Search “elopement photographer Vancouver” and you’ll see her on Google Page One. (Hundreds of her couples have done this over the last five years!)
Results
Nassim now gets half of her bookings through Google (no ads, just our content & SEO).
Each booking is worth thousands of dollars, meaning that each investment with Pepperstorm pays for itself with the first couple of passive leads.
Everything from then on is pure profit.
Primary Keywords
Breezy is on the first page of Google for over 70 target keywords.
%
Bookings coming from organic Google clicks
Google & AI Search
Breezy shows up on the 1st page of Google results whenever couples search for services in her target locations.
Blogs are key
We created a long-term blog strategy that instructed Google on how to rank Nassim’s website as an expert in her chosen locations.
Why SEO beat ads
Nassim had tried paid ads before finding Pepperstorm but found that they didn’t really work and any results were unsustainable.
Blogs keep working long after they’re published, with no ongoing cost to stay visible (SEO’s value compounds rather than dries up).
Case in point: She’s still receiving inquiries from a blog we wrote four years ago.
“I keep getting inquiries from a blog that we did four years ago.
It’s crazy – I know exactly which blog it came from.”
How Nassim succeeded
Nassim knew ads could work – but only until she stopped paying for them. So she invested in content instead.
She outsourced her entire content & SEO strategy to Pepperstorm, guiding us with notes on her ideal voice, preferred clients and venues & locations she wanted to target.
Now couples find her on Google and AI search before she’s said a word, with 2021-era blogs still bringing in inquiries today.
We can do the same for you. Explore our services or say hi to learn how to boost your visibility.
Branded copy that captures you at your very best.
Get found on Google & AI search by the right audience.
Showcase your expertise while attracting relevant traffic.
Content & SEO to place your brand first in chatbot answers.
Single-goal pages built to rank in search and convert visitors.
High-value guides that capture leads and build authority.
Full conversation
We talk to Nassim about the leap from public health to full-time photography and how regular blogs & SEO work have kept her inbox full since we began working together in 2021.
