THE WILD ELOPEMENT CO
"So many leads I'm turning some down."
Victoria Baker runs The Wild Elopement Co with her husband Lukas.
Her business coach recommended diversifying the way she brought leads into the business.
We created a content & SEO system that now brings in 50% of her leads from Google – with no extra advertising or promotion needed.
Meet Victoria
Victoria is a talented photographer who lives in Margaret River, Australia with her husband and two children.
Her business mentor recommended focusing on blog content and SEO to bring in more leads, so she hired Pepperstorm.
She was so happy with the results that she asked us for a similar strategy for her elopement photography business The Wild Elopement Co (TWEC).
She now outsources all of her content & SEO to Pepperstorm and currently receives 110+ bookings per year (half from our Google-led strategy).
Quick-glance wins
Visibility
TWEC is the top choice on Google & AI search for 100+ target keywords.
Content
Her blogs help educate future clients, offering the info they need to decide if she is the right fit (she usually is!).
We have a form on our site that tells us where our leads come from.
Around 50% of our leads now come from Google.
Outsource everything you're not good at
Victoria realised that she should use her time to focus on her skill set and let others do the bits that she didn’t enjoy.
Onboarding Pepperstorm to help with content & SEO soon led to more passive leads through Google as well as more free time to focus on the photography and customer service side of TWEC.
The Pepperstorm Process
This project timeline shows our communication with Victoria as we planned and implemented a strategy to help boost leads while freeing up her time.
New Brand, Bigger Goals
Goal: Build on what worked for Victoria Baker Photography, adapted for a bigger business, with ‘adventure’ woven into the brand and offerings.
Process: A full messaging review of the website. Simplified copy, sharper tone of voice, more consistency across key pages. We cut unnecessary content, strengthened package messaging, and rewrote the Core Values section to actually support conversions.
The issue I’ve got is what’s the unique selling point? I’m thinking it’s the adventure in both the Wild Classic and the Wild Deluxe packages! And how does this translate in the copy throughout the website?
SEO Audit & Local Search Optimisation
Goal: Boost local search visibility after their move to Margaret River and make sure the new location showed up clearly across the site.
Process: A full SEO audit to catch technical, accessibility and content issues. We fixed heading hierarchy and usability problems, then optimised titles, meta descriptions and page content around Margaret River keywords.
Thank you so much for that! I really appreciate it!
Blog Strategy for Local SEO Growth
Goal: Grow organic traffic from destination couples by establishing The Wild Elopement Co as a trusted Margaret River resource and improving visibility for location-based searches.
Process: Refined the blog strategy around Margaret River SEO, with topics built to attract couples travelling from Sydney and Melbourne. By pairing wedding content with local travel and experience guides, we expanded their keyword reach, built local authority, and gave prospective clients real, useful resources for planning their elopement.
As more and more of our couples are coming from afar, I would like to create more resources on cafes, restaurants, pubs, car hire, flight times from Syd & Melbourne … experiences … basically everything Margaret River!
Going International
Goal: Expand the content and SEO strategy to attract more international couples, and position TWEC as the No. 1 destination elopement business in Margaret River.
Process: We’ve now expanded the keyword strategy to attract international searches and create blog and landing page content to speak to couples from TWEC’s ideal global target locations. They search for elopements in Margaret River, find TWEC’s site with content that speaks directly to them and, more often than not, book a call.
We are quite dominating on google in our area, and I would say over 50% of leads are coming from google, but thinking how to push TWEC further. As I reckon people are cottoning on to this and new biz popping up!! I think our traction is pretty good!! But maybe it’s now time to really push the national and international markets!! So open to ideas.
Don't rely on Insta
Victoria had seen how blogging and SEO had helped her first photography business, so she knew how important growing her TWEC website was for sustainable growth.
The results aren’t always immediate. But they’re long-lasting and can grow with a fraction of the effort and investment required by Instagram.
Most importantly, you own your website – unlike your Insta account, which can disappear overnight.
Results
Victoria now gets half of her 110 bookings through Google (no ads, just our content & SEO).
These 50-60 weddings bring in $100,000s per year – all stemming from her investment of a few thousand dollars each year with Pepperstorm.
Primary Keywords
TWEC is on the first page of Google for over 60+ target keywords.
Chatbot Answers
TWEC is the first answer in over 40 popular AI search terms.
Elopements this year
50% booked from organic Google clicks to her site.
Weddings this year
50% booked from organic Google clicks to her site.
Google & AI Search
The Wild Elopement Co shows up on the 1st page of Google and in AI search results whenever couples search for their related services.
Regular blogs have led to a dominance of Google and AI in her niche.
SEO-driven blogs
We developed a Margaret River-focused content strategy, creating content that increased local search visibility while reinforcing the adventure-led experience that sets the brand apart.
Blog posts
Victoria now gets half of her bookings through Google (no ads, just our content & SEO).
These 50-60 weddings bring in $100,000s per year – all stemming from her investment of a few thousand dollars each year with Pepperstorm.
In the last year we’ve booked 87 elopements and 23 weddings…
But I’ve actively been turning down weddings in other to focus on the elopements.
Around half of these leads came from Google.
How Victoria succeeded
Victoria knew that she only had so many hours in a day – so she decided to outsource anything that wasn’t her expertise.
Now her website brings in so many leads that she actually turns some weddings down to focus on the type of elopements that she really wants to shoot.
Couples search Google (and AI) for her services, seeing her brand, engaging with her content and then getting in touch…
Without her lifting a finger.
We can do the same for you. Explore our services or say hi to learn how to boost your visibility.
Branded copy that captures you at your very best.
Get found on Google & AI search by the right audience.
Showcase your expertise while attracting relevant traffic.
Content & SEO to place your brand first in chatbot answers.
Single-goal pages built to rank in search and convert visitors.
High-value guides that capture leads and build authority.
Full conversation
We talk to Victoria about how she discovered Pepperstorm and decided to invest in a long-term strategy…
That’s led to her inbox being full of client requests thanks to content & SEO.
