How To A/B Test Your Sales Copy

How To A/B Test Your Sales Copy

So, you want to write sales copy that converts? Good on you – that’s a step in the right direction. But wait! Isn’t that what EVERYONE is trying to do?! Unfortunately, yes – they’re all at it. So how can you stand out in an internet of businesses who are all trying to...
What’s The Difference Between Writing And COPYwriting?

What’s The Difference Between Writing And COPYwriting?

“There is nothing to writing,” Ernest Hemingway once said. “All you have to do is sit down at a typewriter and bleed.” Though he probably would’ve baulked at the mere suggestion, Ernest would have made a very good copywriter – that quote is a great tagline. No one’s...
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