Why WooCommerce Sites Need Regular Blogs To Increase Online Visibility

by Patrick | Nov 23, 2021 | PSM Blog, SEO

Woo! Commerce. Who doesn’t love a bit of commerce? Especially when its mercurial golden scales are tip-tip-tipping in your favour. But how can you stack the deck to move those scales? First off, you should probably get your metaphors straight. Second, if you’re using...

When’s The Best Time To Send A Newsletter?

by Patrick | Jan 21, 2020 | Newsletters, PSM Blog

When you take the time to write a newsletter, it goes without saying that you want to make sure it’s read by as many people as possible. Newsletters are one of the best tools you have in your online social arsenal, so it’s important to get the most out of...

Quality Control: What Good Web Copy Says About Your Business

by Patrick | Oct 1, 2019 | Copywriting, PSM Blog

Writing good copy is both an art and a science. The main goal of course is to connect with your potential customers, but you also have to appear knowledgeable, competent, and even a little humorous. In the age of digital commerce, 99% of the time you don’t get...

When’s The Best Time To Tweet?

by Patrick | Sep 3, 2019 | PSM Blog, Social Media

Twitter has a massive average monthly user base of 330 million and counting. This makes it both an invaluable tool for businesses and an amazing platform that can connect you with audiences on a global level. The problem is, how do you know that you’re getting...

WordPress, Squarespace, Shopify: Which Is Best For Your Business?

by Patrick | Jul 23, 2019 | PSM Blog

Many start-ups find themselves asking the following question; what’s best for my business? There are many ways in which this question can be applied, depending on the type of business you’re setting up. But in 2019, one thing is for certain – all...