by Patrick | Oct 30, 2018 | PSM Blog, SEO
When most people think of search engine optimisation (or SEO for short), they immediately think of keywords. The search engine algorithms which define where a webpage is ranked is fuelled by keywords, so it makes sense to load up your pages with this most relevant...
by Patrick | Sep 25, 2018 | Copywriting, PSM Blog, SEO
You’re probably already aware that blogging is extremely important for your website. It helps promote audience relationships, keeps content fresh and engaging, and makes the people behind the site (i.e. you) appear more like real people, and not just faceless...
by Patrick | Nov 21, 2017 | PSM Blog, SEO
This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...
