


Should I Hire A Copywriting Agency Or A Freelancer?
Ah, the age-old question. The lone wolf or the travelling band? Lancelot or the whole Round Table? Sting or The Police? Peter Gabriel or Genesis? Rachel Stevens or S-Club 7? (We donât care what you say, âSweet Dreams My LA Exâ remains A Certified Banger.) As an agency...
How To A/B Test Your Sales Copy
So, you want to write sales copy that converts? Good on you â thatâs a step in the right direction. But wait! Isnât that what EVERYONE is trying to do?! Unfortunately, yes â theyâre all at it. So how can you stand out in an internet of businesses who are all trying to...
What’s The Difference Between Writing And COPYwriting?
âThere is nothing to writing,â Ernest Hemingway once said. âAll you have to do is sit down at a typewriter and bleed.â Though he probably wouldâve baulked at the mere suggestion, Ernest would have made a very good copywriter â that quote is a great tagline. No oneâs...