Ash Haase DRAFT
Ashleigh is a leading Melbourne wedding photographer & educator who came to Pepperstorm for help in capturing her ideal brand voice and improving her site’s SEO.
Services
⚡ Website Copywriting & SEO Supercharge
⚡ Content Optimisation
⚡ Blog Writing
Goals
SEO: Rank Higher On Google
Ashleigh wanted to appear on the first page on Google for location-based search terms.
Site Health: Make Everything Run Smoothly
She wanted to ensure that the back-end of her site was healthy and optimised.
Content: Create A Perfect Brand Voice
She has a bubbly & enthusiastic energy that she wanted to convey in her brand tone while remaining professional and authoritative.
Content: Industry Authority
Yarra Valley
Our Process
Strategy
We did a deep dive on Ashleigh’s business goals, services & audience location to create a list of keywords to attract her ideal clientele.
Brand Voice
Through brainstorming calls & ? her ideal tone and then assigned the best copywriter to channel her upbeat, super-fun vibe into client-converting content.
Technical Stuff
We uploaded the fresh, SEO-charged copy, updated her SEO and ran a full site health check. We also optimised her hidden sales pages to solidify a cross-platform brand & SEO strategy.
Handover & Future
Once we’d fixed all of the
We handed it over along with advice on how to keep the site healthy moving forward.
Results
⚡ Ashleigh has SEO-charged branded copy across her entire website that attracts, nurtures & converts visitors into clients.
⚡ Her website appears on the 1st page of Google for her target keywords (including a lot of very competitive ones).
⚡ Dozens of blog articles enhance her SEO reach, offer valuable content for her audience & reinforce her authority as an industry expert.
⚡ Dave even featured on a podcast in her educational course to discuss the power of content & SEO for photographers!
Swipe to see Ashleigh’s SEO & content results ⏩
“My site has been improved drastically because of Pepperstorm.”
Ashleigh Haase
Wedding Photographer & Educator
“I was recommended Pepperstorm from a friend in the industry and I can honestly say the team did not disappoint.
Right from the initial email David was so friendly and informative.
Nothing was too hard, and they confidently answered all my questions. We worked together to find the perfect voice that was original and perfectly me.
My whole site has had the copy revamped, an SEO audit, keywords and advice on where to go from here.
I feel confident that my site has been improved drastically because of Pepperstorm and I am excited to continue my working relationship with them on future posts and updates.
Highly recommend!
Attract perfect clients. Talk to them in your ideal brand voice.
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