Infectolab Americas
healthcare
We had been working in the tick-borne disease industry for several years via BCA-clinic and Make Well Nutritionals when the CEO of BCA recommended our services to Infectolab Americas.
They wanted to expand their online presence and position themselves as industry authorities through informative blog content and social media management.
Sectors
Healthcare
Lab Testing
Medicine
Tick-Borne Disease
Brand Voice
Confident
Authoritative
Accessible
Services
Blog Writing
Social Media Management & Growth
Interviews
Goals
Expert And Accessible Content
Infectolab wanted expert medical content for their blog that was engaging enough for doctors yet written in an accessible style that patients could also understand.
Enhanced Social Media Presence
They wanted to share the blog content on their social media accounts as well as grow their followership to reach a new audience.
Spotlight Doctors
Infectolab has a lot of industry contacts to whom they wanted to give a platform by interviewing them on cutting-edge topics in the tick-borne disease industry.
Results
Results
EXPERT WRITERS
We recruited writers with a medical education (including one with a PhD) to tackle the niche topics that we post on Infectolab’s Lyme Time blog.
INTERVIEWS
Our editorial team has conducted interviews with scientists, doctors and nutritionists, creating blog content that is then shared with Infectolab’s social followership.
COVID
Infectolab was the first laboratory in Minnesota to develop a test for Covid-19, which required us to create a large amount of detailed content around this novel subject.
SOCIAL GROWTH
We created and managed paid ad campaigns to grow Infectolab’s Facebook page from a few hundred followers to over 15,000.
Felix Scholz
“PepperStorm has never failed to impress.
PSM have managed to grow our social media followers on a constant basis, they produce fantastic and well-researched SEO blog articles as well as newsletters and most importantly they are fun and wonderful people to work with.
I can highly recommend David and his team to anyone who is looking for a great media agency who care about their clients and help them get to the next level!“
Engaging copy turns visitors into customers.
The right website content will make an excellent first impression before your clients have even got in touch.
Search Engine Optimisation is what makes your site show up on Google, so it’s essential to get right.
It’s OK if you don’t know much (or anything!) about SEO – we’re here to help.
Entertain and inform your audience with regular blog content that improves your site’s SEO.
Keyword strategy, research, editing, uploading…we take care of everything.