Website Copywriting & SEO Audit

Grow your business from a strong SEO foundation with copy that captivates and converts.

Content writing

Are you looking for…

Increased visibility on Google?

More visitors converting into leads?

Your website copy to sound more like, well, you?

We’re here to help.

Attract perfect clients.
Talk to them in your ideal brand voice.

COPYWRITING

Your website copy is the ideal opportunity to:

  • Tell the story of your brand.
  • Create a connection that encourages visitors to get in touch.
  • Let future clients know what to expect/get excited about when they work with you 🙂

Our SEO Audit packages provide three options for Editing & Copywriting – check out the details below to find out which one’s best for your brand!

Website Copywriting and SEO

Which Service Should I Choose?

COPYWRITING PACKAGES

Each package includes all elements of our SEO Audit + one of our Editing or Copywriting services.

Choose the option* that best fits your vision and budget.

* You can even mix and match for each page of your site, e.g. Content Optimisation for your Home and About, a Brand Tone Rewrite of your FAQs, and a Light Edit of your Contact and Gallery pages.

Light Edit

We’ll proofread and lightly edit your copy for grammar and flow, while naturally weaving SEO-targeted keywords into each page of your site.

Who’s it for?

You’re happy with your existing content and brand tone but want to be sure your site is error-free and set up in the best way possible on the back-end.

Brand Tone Rewrite

We’ll work with you to create an ideal brand tone and then rewrite your existing copy in this style, keeping the same information, formatting and flow of your current design.

Who’s it for?

Your current copy has the correct word count, layout and information but the tone and style just doesn’t sound like you.

Content Optimisation

We’ll create your ideal brand tone and offer guidance on the layout, structure & flow of your pages. We’ll then write entirely fresh copy that reflects your new content strategy.

Who’s it for?

You’re building a new site or would like a completely fresh take on your existing copy.

SEO Audit

We’ll fix all of the pre-launch SEO & linking along with easy-to-follow instructions on how to set up everything Google needs in order to provide you with detailed analysis of your website traffic.

We’ll then complete all of the post-launch SEO & redirects and send over a comprehensive audit report with tips & advice on how to keep your site healthy moving forward.

EVERY PACKAGE INCLUDES:

Pre-Launch

Meta Descriptions

These tell search engines how to describe your site’s pages to viewers. All webpage meta descriptions will be optimised to get your brand message across while targeting the most relevant keyword or phrase.

SEO Title Tags
This is what people see first when they search for your site on Google. We’ll make sure that each SEO Title reflects your brand’s core message.
Headings
Part of our on-page optimisation ensures that you have the correct H2 Headings on your site pages.
Internal links

Website navigability is crucial to UX & SEO, so we’ll ensure that there are plenty of internal links throughout your site.

Recommended Content
We will suggest the type of content you should have across your site.
Custom 404 page
A custom 404 (error) page will be created in your brand tone, encouraging readers to revisit the homepage.

Explainer Docs

Set Up A Google Business Listing
We’ll provide easy-to-follow instructions to help you list your business address clearly and prominently on Google.
Set Up Google Analytics
We’ll provide easy-to-follow instructions to help you set up Google Analytics.
Set Up Google Search Console
We’ll provide easy-to-follow instructions to help you set up Google Search Console.
How To Add XML Sitemap
We’ll provide easy-to-follow instructions to help you add your XML Sitemap to Google to expedite the ranking process.

Post-Launch

Set Up Redirects

We’ll set up redirects from your old site to your new one to ensure a smooth crossover and launch.

Broken Link Fix
Your entire site will be swept for broken links, which we’ll either fix or remove. We’ll highlight any that you may want to update, e.g. links that lead to an expired recommendation site.
Image files
We’ll offer guidance on how to optimise your file names and alt text as well as re-sizing possibilities.
Mobile-Friendly Check
We’ll check every webpage on your site to make sure it’s mobile-friendly. If we find one that isn’t, we’ll give you clear and easy directions on how to fix it.
Full SEO Audit Report
Telling you everything we’ve done and tips and advice on how to keep your site healthy moving forward.
SSL Certificate
Having an SSL-certified site is vital in gaining visitors’ trust. We’ll make sure that you have the ‘padlock’ next to your site’s URL or show you how to set it up for free.
Backlink Ideas
We’ll suggest a list of backlink anchor text keywords that you can request to place on other relevant sites in order to further boost your domain authority.
Blog Ideas
We’ll provide a list of 6 blog ideas tailored to your brand.
Ready To Start? Let's Go!

Additional Services

We offer Blog Management to help you supercharge your content & SEO strategy and Social Media Management that allows you to step away from daily posting and focus on growing your business.

Blog Management

We’ll create, edit, upload and schedule engaging and entertaining blogs written in your brand voice, enhancing your SEO while delivering valuable content for your audience.

Who’s it for?

You want to continually boost your SEO by placing targeted keywords on your blog as well as creating useful and informative posts that your audience can engage with on your site, social media and newsletters.

Learn more about our Blog Management and Rolling Monthly packages.

Social Media Management

Our team of social media specialists can take care of everything from content creation, caption writing, hashtag research posting & scheduling, community management to boosted posts and follower ad campaigns.

Who’s it for?

You want to build and maintain an active social presence, posting regular content that engages your audience and make sure all queries and comments are responded to quickly and in your brand tone.

Learn more about our Social Management packages.

Let's declutter your workday.

Get Started

14 + 14 =

Pepperstorm Blog

Wanna go it alone? Read our blog for free tips, tricks & advice on how to lift your copy, SEO & social game.

Read all

What's Included?

Not our words...

Ashleigh Haase

Wedding Photographer

Right from the initial email David was so friendly and informative. 

I feel confident that my site has been improved drastically because of PepperStorm and I am excited to continue my working relationship with them on future posts and updates.

Highly recommend!

Read Ashleigh Haase's Case Study

emble

Digital Storytellers | Video, Animation & Graphic Design

David and the PepperStorm crew have been unreal – I have never had such an easy collaboration and worthwhile investment in outsourcing.

I’ve loved the process so much and will continue having PepperStorm write blog posts for us as we are seeing the results already and have had so many compliments on our copy. Absolutely bloody brilliant!

Read emble's Case Study

Braemar

Global Shipbroking Company
Mel & Dave were extremely helpful and reliable throughout the course of the project.
We relied heavily on Pepperstorm to develop a compelling narrative for our audience which was easy to digest. They were a pleasure to work with - flexible, constructive and responsive.
Couldn't recommend them enough!
Read Braemar's Case Study

CRINNAC

Product Design Company

I enjoyed working with David, Mel and others at PepperStorm.

They were easy to work with, passionate about their work, responsive with a good attention to details.

They patiently listened to my messy mind and delivered what exactly I wanted or even better.

Rexvil

Wedding Photographer

Dave & Mel were absolutely fantastic to work with!

They really took the time to understand our voice and brand and put together a beautiful set of copy for our website and a lovely set of listicles for our blog.

The results have been really positive and it's great to see some first page results. Thanks so much guys, looking forward to getting my next batch done shortly!

Read Rexvil's Case Study

BUCKiTDREAM

Travel & Lifestyle App

PepperStorm have been important to BUCKiTDREAM as we develop our dream content.

David and his team are terrific to work with.

Read BUCKiTDREAM's Case Study

Necker Cup

Richard Branson's Pro-Am Tennis Event

It’s been a pleasure to work with PepperStorm Media.

Always on point, polite and attending to all detail.

Would recommend to people looking for a go-to social media plan.

Jodie Clifford

Wedding Photographer

Thank you so much again for all your hard work, look forward to working with you guys again for some more posts a little down the track!

FYI – The work that you guys have done to my site (SEO audit and published blog posts) has already pushed my google ranking way up for certain key phrases so I’m thrilled!

Thanks!

Read Merge Photography's Case Study

FLOX Botanical

Flower Delivery Melbourne

It has been an absolute pleasure working with PepperStorm.

David is extremely proficient in what he does and is extremely responsive. All of my website’s needs were taken care of from content creation to SEO.

I highly recommend this company and can’t wait to use them again in the near future. Thank you David!

Breezy Photography

Wedding Photographer

These guys are simply phenomenal.

They are organized, detail-oriented, adaptable to your needs and wants, they offer thorough and helpful advice, not to mention they are incredibly down-to-earth and friendly.

I wanna give a huge shoutout to David and Mel - both of these superstars and the rest of their team take your business to the next level!

Keri Tan

Wedding Photographer

PepperStorm and Team (Dave & Mel) are one of the most professional and friendly companies I’ve ever worked with. They not only captured my voice so well in writing, but also delivered such great content and collaborated with me until I was beyond satisfied with the results.

They are an absolute dream to work with and I will definitely be coming back as a returned customer for years to come! Go with PepperStorm – you will not be disappointed!

Infectolab Americas

Tick Borne-Disease Testing Lab

PepperStorm Media has never failed to impress - they've grown our social media followers on a constant basis and produced fantastic and well-researched SEO blog articles & newsletters. Most importantly they are fun and wonderful people to work with.

I can highly recommend David and his team to anyone looking for a great media agency who care about their clients and help them get to the next level!

Read Infectolab's Case Study

Marisa Farrell

Wedding Photographer

Biggest thanks to the amazing team at Pepperstorm.

You were able to transform the brand concept I had struggled to put into words, into a succinct, sentimental and magical piece of copy that I truly love.

Thank you!

Joel & Bonita Photography

Wedding Photographers

110% recommend PepperStorm!

They were so easy to work with. Very professional and had nice quick communication.

PepperStorm were so great and didn’t mind us working through the drafts at our own pace. Really appreciated that! Now can’t wait for them to write some blogs for us next. Thanks so much guys!

Read Joel & Bonita's Case Study
Case Studies