Sales Page Copywriting

+ Email Sequences

 

Sales results will make your biz either:

Die ⚰️ / Survive 😏 / THRIVE 🚀

Which is it gonna be?

You’ve spent blood, sweat, tears & a fair bit of cash to get your audience all the way to the finish line…

…don’t let them trip up because of your copy.

Every. Word. Counts.

Landing page copywriting - how to convert more leads into clients
Are you looking for?

Persuasive Copy - Sales-driven sentences aimed at getting your clients to hit 'Buy'?

Engaging Flow - Easy-to-follow content journey that educates, informs & convinces the reader?

Brand Voice Consistency - Smooth user experience from your newsletter, socials posts & ads to your sales page?

Complete Content - All essential info presented clearly on the page (no reason to click away)?

Nurturing Emails - Tailored sequences that amp up your mailing list in time for your launch?

You get it all with Pepperstorm.

What’s Included?

Sales Page Copywriting

Your sales page is where your leads will turn into customers – or turn away and hire someone else. This decision will come down to one question:

How compelling are the words on your page?

Our approach: We’ll do a deep dive on your brand to truly understand your personality, services and goals and learn how best to convey this to your ideal target audience.

This 360° approach allows us to craft the exact type of copy that will get the results you need.

Cocky? More like reeeeeally confident. And to underline this point, we’ll borrow the immortal words of Kid Rock: “It isn’t bragging, motherf*cker, if you back it up.

We can share case studies, results and links to godawful 00s country-rap songs next steps to get the party started 🥳

Email Sequence Copywriting

 Even in 2024, email is still KING of content marketing 👑

Why? Because you have a captive audience staring at one message, without the enticing pop-ups, posts and ads on social that are just a thumb-scroll away.

Email Sequences are the optimum place to begin telling your story, priming your audience to make that ONE BIG PURCHASE.

Your readers can digest an entire sales process (split into bitesized chunks) over the course of 3, 5 or even 10+ emails, so that when you finally direct them to a sales page they’re ready SUPER EAGER to hit ‘Buy’.

Champagne & caviar, PB & jello… This slow-sell method is the perfect pairing to complement your Sales Page.

So let’s talk about… 👇

 

Sales Page + Email Sequence Packages

These services can be tailored to any stage of your launch 🚀

🥚 Egg

Who’s it for?

You’re still working on a specific offer, so you want to start building and nurturing an email list to hit the ground running when you’re ready to launch!

This will set you up with 1) a Landing Page to capture emails, 2) a Lead Magnet to give your audience an incentive to hand over their details, 3) an Email Sequence to start developing a relationship AND 4) Social Posts to advertise your page.

What’s included?

✨ 3 Social Media Posts — to alert your followers to your giveaway

✨ Fully-Branded Lead Capture Page — to collect your emails on a list

✨ A Lead Magnet – to kickstart your customer relationships

✨ 3-Piece Email Sequence — to welcome and begin nurturing your list

✨ BONUS: 3 months of Pepperstorm’s Social Content Planner (value $99)

Investment: $1995 USD

The ideal package to kickstart your sales journey!

🐣 Hatch

Who’s it for?

You’ve created an initial offer and are ready to test the waters with your mailing list – and start making some sweet, sweet sales.

Get your hands on 1) a full Sales Page tailored to your offer, 2) an Email Sequence to hype up your audience and push them towards the page, 3) Social Media Posts to promote the heck outta your launch.

What’s included?

✨ A 45-minute discovery call

✨ 5 Promotional Posts for Social Media – to let people know about your upcoming offer

✨ 5-Piece Email Sequence – to build up and sell your first small offer

✨ A Fully Branded Sales Page – to seal the deal

✨ BONUS: 6 months of Pepperstorm’s Social Content Planner (value $99) plus a FREE SEO Resources for Photographers Guide (value $99)

Investment: $3495 USD

When you want to start turning attention into 💲💲💲

🌾 Feed

Who’s it for?

You have:

1. A refined, more expensive offer that you’re ready to promote.

2. And an email list of people who know you and have bought from you in the past.

So you need 1) a Sales Page that conveys your authority, success & experience, 2) an Email Sequence that nurtures the offer and then builds form a soft to a hard (or limited time) sell and 3) Social Posts that tell the story of your offer in the build-up to the launch. 

What’s included?

✨ A 45-minute Discovery Call

✨ 8 Promotional Posts for Social Media – to let people know about your larger upcoming offer

✨ 8-Piece Email Sequence – to build up and sell your offer

✨ A Fully-Branded Sales Page – to seal the deal

✨ BONUS: 6 months of Pepperstorm’s Social Content Planner ($99), a FREE SEO Resources for Photographers Guide ($99) plus a FREE Branding Session ($395)

Investment: $4695 USD

Choose this package when you’re ready to level-up to Big League sales.

🕊️ Flight

Who’s it for?

You have a high-ticket offer that you’re ready to launch into the stratosphere with a laser-focused, multi-level campaign.

Here’s where you’ll get 1) a Landing Page to capture emails with a Lead Magnet tailored to your offer, 2) a Sales Page to seal the deal, 3) an Email Sequence that takes your audience on an educational & informative journey around your offer so that when they reach your Sales Page, clicking ‘Buy’ is a no-brainer AND 4) a wide range of Social Posts that build huge anticipation around your launch.

What’s included?

✨ A 60-minute Discovery Call

✨ 10 Promotional Posts for Social Media – to let people know about your larger upcoming offer

✨ A landing page for your event/launch registration with an offer-specific lead magnet

✨ 10-Piece Email Sequence – to build up, rekindle and sell your offer

✨ A Fully-Branded Sales Page – to seal the deal

✨ BONUS: 6 months of Pepperstorm’s Social Content Planner ($99), a FREE SEO Resources for Photographers Guide ($99) plus a FREE Branding Session ($395)

Investment: $5495 USD

Select this package when you have a high-ticket offer that’s ready to make you 5 to 6 figures profit.

Does one of these options look perfect? BOOM! We’ll hit the ground running ASAP🏃

Wanna fine-tune things a little to suit your goals? Perfecto!

Our Sales Copywriter will create a package until it fits neater than a tailored wetsuit.

A few Qs…

Or skip to the Case Study below! 👇

💸 How much does it cost?

We have a range to suit every budget!

Check out our most popular packages above ☝️

If one looks perfect, grab it today – otherwise say hi and we’ll tailor a bundle just for you.

💸 Do you offer a payment plan?

Sure do!

50% up front & 50% once you’re SUPER HAPPY with your Sales Page.

💸 What's the turnaround time?

Honestly, pretty damn quick.

As soon as we’ve collected all of the necessary info, you’ll have your Sales Page within…

Egg – 1 week

Hatch – 10 days

Feed – 14 days

Flight – 21 days

Email Glow Up

Could your current email sequence use a little polish? 🧼

We’ve got you.

It could be a:

📩 Welcome sequence — Set new relationships off on the right foot

📩 Launch or sales campaign — Make a bigger splash with your next exciting product

📩 Broadcast sequence — Give value to your audience by sharing your experiences

📩 Consumption sequence — Help your audience make the most of your product or service

Or maybe something else… It depends what your email set-up is screaming out for the most!

All deets below 👇

❔ What's included?

Our Sales Copywriter will take a peek at your current email flow and grab some infoaround your current sequence, biz goals, and any upcoming promotions, launches, etc.

He’ll look for any weaknesses in the copy, flow, process, etc. and then deliver fresh copy to patch over cracks or deliver a completely fresh sequence written in your brand voice within two weeks.*

* Expedited service available, just ask!

 

 

💸 How much does it cost?

Your Investment: $749 USD

And then your Email Sequence will shine like a star-spangled clutch bag full of diamonds.

💸 What's the turnaround time?

Rapido!

Once we have the necessary info & access, you’ll have your fresh copy, analytics & report within 14 days.

I already had several attempts trying to outsource copywriting, the results never sounded like me, I was always disappointed – I thought I would never find anyone who would speak my tone. Things changed when I met David from Pepperstorm.

We had some conversations and I thought, I’ll try outsourcing copy once more. I am so glad I did! The whole experience of working together was amazing from the beginning.

The onboarding call with Dave and Nicole, the questionnaires they sent – that all gave me a good feeling that they really try and understand my brand tone. From filling out the questionnaires I was eagerly waiting for the three tones they’d bring back to me. And when they did – I was mind blownthey matched my tone pretty much straight away and communicated so well, like I never do with written words! With efficient google doc feedback loops it was a great process to find my brand voice. They wrote the whole copy of my soon to launch wedding website, including vendor research.

When I reached out again – with a new request for a sales page for a retreat I was planning – they took off all the hard work of how to put the idea into words.

Launching a new product is scary enough, having experts working on the copy took off a looot of stress. As a creative arty person, it’s not my strength to sell at all. I was totally convinced of my retreat and the concept, but finding words to convince others – doesn’t come natural to me at all. I am super happy with the result and I was so happy to share the new site to the world!​

Kirstin Hauk

Photographer & Coach, Austria & Sri Lanka

Case Study

Rooted Photo & Film Co.

Ethan Lewis is a leading photographer in Kentucky who documents adventurous weddings and elopements for boldly in love couples all around the states with his company Rooted Photo & Film Co.

We’ve worked together on a Website Copywriting & SEO Audit service as well as a Blog Package, so when he wanted a Landing Page copywriting service for his new Colorado elopement photography page he came straight to Pepperstorm.

We discussed his goals for the project, re-familiarised ourselves with his brand and did a deep dive into all of the details about his new service.

He wanted a dynamic, comprehensive landing page that covered everything his reader could want to know about his offer.

He also wanted to build on his existing keyword strategy and make sure that the page was fully optimised to generate passive leads through organic online searches AND be set up for a paid Google Ad campaign.

Ethan Lewis - Kentucky Elopement Videographer & Photographer
Here’s a step-by-step process on how we created Rooted Photo & Film Co.’s Colorado Elopement Photographer Landing Page.
Page Flow
We begin with a client-focused section that directly addresses Ethan’s ideal audience and uses short, declarative sentences to capture their attention.👇
Landing Page Copywriting Service - Ethan Lewis - Introduction paragraph
Once we’ve engaged the reader enough to continue scrolling, it’s time to introduce Ethan and explain why he is the perfect photographer for their elopement. We use the example of his own elopement to establish an instant personal connection.👇
Landing Page Copywriting Service - Ethan Lewis - Bio
Then it’s time for some social proof – past clients of Ethan’s who sing his praises and urge other couples to book him for their own elopement.👇
Landing Page Copywriting Service - Ethan Lewis - Client Testimonial
We reinforce Ethan’s credentials as a conscientious and talented photographer who will be on hand to help his couples every step of the way.👇
Landing Page Copywriting Service - Ethan Lewis - Services
We double down on the confidence in Ethan’s service with a dynamic headline that sets the readers’ expectations high and then surpasses them with an ‘out of nowhere’ offer that gives the package a massive boost in value. 👇 👉 ☝️
Landing Page Copywriting Service - Ethan Lewis - Bonus Service
Now it’s time for the pricing. We set out the information in a clear, easy-to-understand format with copy that points readers towards the best value package but also reassures them that the others will definitely suit their needs.👇
Landing Page Copywriting Service - Ethan Lewis - Pricing Breakdown
The next call-to-action talks the reader through the next steps required in order for them to purchase a package, essentially guiding them through the process and setting expectations for when they will hear from him. 👇
Landing Page Copywriting Service - Ethan Lewis - Hype paragraph
Once we’ve locked in the readers’ interest in this service, we go into more detail with longer, more explanatory-style sentences in the FAQs that also allow us to place more keywords on the page.👇
Landing Page Copywriting Service - Ethan Lewis - FAQs
For our final call-to-action, we address the reader again in a very clear and direct format, reinforcing how excited Ethan is for this project. We’re amping them up to fill out the contact form below and throw in some more heartfelt copy along with a reminder of his process (they’ll receive a text within 24 hours to set up a Zoom date).👇
Landing Page Copywriting Service - Ethan Lewis - Call To Action
The final section is a simple contact form that asks for the basic information Ethan will need to tailor a response. The landing page has prepared the reader who will not only be happy but excited to get in touch with Ethan and discuss next steps.    

RESULTS

Wedding photographer landing page example
Ethan Lewis - Colorado Elopement photographer organic search result
  The page went live in March 2023 and it’s already increased his conversion rate to nearly 100% as well as climbing the ranks of Google:  

90-100% Of New Enquiries Are Signing Up After They Go Through His Site's Sales Funnel & Landing Page

He's been able to tailor a successful Google Ad campaign around the landing page

The Landing Page Is Ranking In The Top 20 Organic Search Results For 'Colorado Elopement Photographer'

More And More Couples Are Finding Him Organically Through Google Every Month

Organic Leads Means That He's Able To Move Away From Constant Social Media Promotion

Ethan Lewis - Colorado Elopement photographer sponsored Google ad campaign

Working with Pepperstorm truly changed the game!

As I was establishing my wedding and elopement photography business, I knew that having a website that resonates with my ICA, positions me in the high-end market, and was organically driving a LOT of traffic was key. However, I’m an awful writer, knew nothing about SEO, and easily found myself overwhelmed when I tried to tackle the problem myself.

Then I found Pepperstorm! I now have rich and engaging copy throughout my entire website that instantly connects with my dream clients and accurately conveys what I’ve been trying to say all along. They helped me create a brand message and tone of voice, which has been a great starting point for when I need to write copy myself.

Nearly 90% (if not 100%) of my new inquiries are begging to book after they go through my site and inquire.

More and more couples each month are finding me organically through Google, and to top it all off, David and the team took the guesswork out of all of it.

If you’re ready to take your business to the next level, serve the shit out of your clients, and boost your level of ready-to-buy leads, Pepperstorm is a must!

Ethan Lewis

Destination Photographer & Coach, Colorado

Next Steps

Ready to supercharge your sales funnel?

A new product, service, online course, mailing list sign-up, e-book, virtual donkey rides*…whatever it is that you’re selling on the internet, a finely tuned landing page is your ticket to converting the ‘merely browsing’ visitors to the ‘gimme-this-right-now!’ clients.

Say hi below and we’ll tailor the best sales page copywriting service for your brand.

* We’re yet to bag a client in this niche but if that’s you, your first sales page is on us.  

Not our words...