Keyword Strategy: Should I Go Broad Or Niche?
At some point or another, most commercial enterprises will face this dilemma: go broad or go niche? Some, like Coca-Cola and Coldplay, opt for the former. Others, like Bon Iver and Etsy sellers, go for the latter. The Beatles are an example of someone who defied...
How To Build A Keyword List That Helps Customers Find Your Website
You might be the coolest thing since they invented bread, never mind when they started slicing it. You might be the best there is at what you do, no holds barred, excellence-as-a-habit, stone-cold brilliant. You might also do this thing of yours at a very fair price,...
5 Tips On Organic Keyword Placement
Just like vegetables, organic keywords are far superior to non-organic ones. But the key is where you put them. Like veggies, you can’t just shoehorn them in any old place. Now, you can make a stir-fry from organic vegetables – but what we definitely don’t want is an...
