SEO In 2026: How To Win With Structure (Not Hacks)

by David Harfield | Dec 15, 2025 | Copywriting, PSM Blog, SEO

The brands that are going to win with SEO in 2026 aren’t trying to “beat” Google or outsmart ChatGPT. They’re doing something way less flashy – and way more reliable.  They’re building a simple, repeatable setup that: Helps search engines understand what they’re about...

ChatGPT Atlas & the Future of SEO: What You Need to Know (Right Now)

by David Harfield | Oct 23, 2025 | Copywriting, PSM Blog, SEO

The way we search the internet is changing – again. This time it’s happening inside your browser. Meet ChatGPT Atlas. OpenAI’s new browser that lets you chat with the internet itself. It reads pages, summarises content and remembers context. It even takes actions on...

Why Writing To Just One Person Can Attract Thousands

by David Harfield | Sep 15, 2025 | Copywriting, PSM Blog, SEO

Your business might serve hundreds – even thousands – of customers over its lifetime. But here’s the twist: when it comes to writing stone cold killer website copy and nailing your brand voice? You don’t need to write to all of them. You only need to write...

Why SEO Has Become Search EVERYTHING Optimisation

by David Harfield | Aug 15, 2025 | Copywriting, PSM Blog, SEO, Social Media

I began SEO copywriting in 2009, which means I’m old enough to remember two things: the banshee-on-crack scream of a dial-up modem and when SEO centred around keywords, backlinks & clickbait headings. Cut to 2025. Everything is a search engine. Sure, Google’s...

How Tech Giants Can Help Tell Your Brand Story

by David Harfield | Jul 15, 2025 | Copywriting, Photography, PSM Blog

Learning how to tell your brand story is essential in establishing a deeper connection with your audience — the kind that creates customers-for-life. You may not know the humble beginnings of these billion-dollar companies…but you probably have their apps on your...