Why Writing To Just One Person Can Attract Thousands
Your business might serve hundreds – even thousands – of customers over its lifetime. But here’s the twist: when it comes to writing stone cold killer website copy and nailing your brand voice? You don’t need to write to all of them. You only need to write...
Why SEO Has Become Search EVERYTHING Optimisation
I began SEO copywriting in 2009, which means I’m old enough to remember two things: the banshee-on-crack scream of a dial-up modem and when SEO centred around keywords, backlinks & clickbait headings. Cut to 2025. Everything is a search engine. Sure, Google’s...
How Tech Giants Can Help Tell Your Brand Story
Learning how to tell your brand story is essential in establishing a deeper connection with your audience — the kind that creates customers-for-life. You may not know the humble beginnings of these billion-dollar companies…but you probably have their apps on your...
