Why Writing To Just One Person Can Attract Thousands

by David Harfield | Sep 15, 2025 | Copywriting, PSM Blog, SEO

Your business might serve hundreds – even thousands – of customers over its lifetime. But here’s the twist: when it comes to writing stone cold killer website copy and nailing your brand voice? You don’t need to write to all of them. You only need to write...

Why SEO Has Become Search EVERYTHING Optimisation

by David Harfield | Aug 15, 2025 | Copywriting, PSM Blog, SEO, Social Media

I began SEO copywriting in 2009, which means I’m old enough to remember two things: the banshee-on-crack scream of a dial-up modem and when SEO centred around keywords, backlinks & clickbait headings. Cut to 2025. Everything is a search engine. Sure, Google’s...

How Tech Giants Can Help Tell Your Brand Story

by David Harfield | Jul 15, 2025 | Copywriting, Photography, PSM Blog

Learning how to tell your brand story is essential in establishing a deeper connection with your audience — the kind that creates customers-for-life. You may not know the humble beginnings of these billion-dollar companies…but you probably have their apps on your...

Why Did We Create The Pepper Club?

by David Harfield | Oct 14, 2024 | Copywriting, PSM Blog, SEO

KABLAM! Whoosh…  “WOW!!”  That was the sound of the Pepper Club doors being thrown wide open a few weeks ago, our first members running in and seeing all of the value that we’re going to pile on their plates over the next 12 months… In all seriousness, it’s been...

Why You Should Sell Services Like A Fine Dining Restaurant Sells A Meal

by David Harfield | Aug 6, 2024 | Copywriting, Photography, PSM Blog

“$38 for a bit of fish on bread? It’d cost me $4.50 to cook that at home!” With respect, sir – you’re missing the point. But it’s OK — there are very few patrons who make these types of complaints when they visit fine dining restaurants. That’s...