Should You Use AI To Write Blogs?

by David Harfield | Jan 29, 2026 | Copywriting, PSM Blog, SEO

Using ChatGPT to write your blogs is fast, easy, free … and it never makes a typo! So what’s the problem with using AI to write blogs? Up-front declaration: I’m not a copywriter who thinks that AI is the enemy. It presents massive opportunities, but only if you know...

Lessons We Learned From 2025 (And How They’re Shaping 2026)

by David Harfield | Jan 13, 2026 | Copywriting, PSM Blog, SEO

2025 was the year a lot of things changed quietly. Not in the dramatic, “everything is broken” way the internet loves. More in the slow, slightly confusing, “hang on, something feels different here” way. AI didn’t arrive overnight – but the way people find...

SEO In 2026: How To Win With Structure (Not Hacks)

by David Harfield | Dec 15, 2025 | Copywriting, PSM Blog, SEO

The brands that are going to win with SEO in 2026 aren’t trying to “beat” Google or outsmart ChatGPT. They’re doing something way less flashy – and way more reliable.  They’re building a simple, repeatable setup that: Helps search engines understand what they’re about...

ChatGPT Atlas & the Future of SEO: What You Need to Know (Right Now)

by David Harfield | Oct 23, 2025 | Copywriting, PSM Blog, SEO

The way we search the internet is changing – again. This time it’s happening inside your browser. Meet ChatGPT Atlas. OpenAI’s new browser that lets you chat with the internet itself. It reads pages, summarises content and remembers context. It even takes actions on...

Why Writing To Just One Person Can Attract Thousands

by David Harfield | Sep 15, 2025 | Copywriting, PSM Blog, SEO

Your business might serve hundreds – even thousands – of customers over its lifetime. But here’s the twist: when it comes to writing stone cold killer website copy and nailing your brand voice? You don’t need to write to all of them. You only need to write...