Why You Should Sell Services Like A Fine Dining Restaurant Sells A Meal
“$38 for a bit of fish on bread? It’d cost me $4.50 to cook that at home!” With respect, sir – you’re missing the point. But it’s OK — there are very few patrons who make these types of complaints when they visit fine dining restaurants. That’s...
How Any Photographer Can Attract Their Dream Clients With This “Brand Voice Shortcut”
This could be taken as an oversimplification but hear me out… I see 2 chief reasons why photographers aren’t smashing their marketing as easily as they could. (And why you’re probably working WAY too much on yours). They only dabble in their dream clients’ worlds....
Lead Magnets For Photographers: What They Are & Why You Need One
Ever seen that Adam Sandler film “Click”? It’s about a guy with a magic remote that fast-forwards through all the bland or icky moments like bickering, traffic, and work. Sounds like a godsend. But things go south (shocker!). He ends up losing touch with his family...
