Why Did We Create The Pepper Club?
KABLAM! Whoosh… “WOW!!” That was the sound of the Pepper Club doors being thrown wide open a few weeks ago, our first members running in and seeing all of the value that we’re going to pile on their plates over the next 12 months… In all seriousness, it’s been...
Why You Should Sell Services Like A Fine Dining Restaurant Sells A Meal
“$38 for a bit of fish on bread? It’d cost me $4.50 to cook that at home!” With respect, sir – you’re missing the point. But it’s OK — there are very few patrons who make these types of complaints when they visit fine dining restaurants. That’s...
How Any Photographer Can Attract Their Dream Clients With This “Brand Voice Shortcut”
This could be taken as an oversimplification but hear me out… I see 2 chief reasons why photographers aren’t smashing their marketing as easily as they could. (And why you’re probably working WAY too much on yours). They only dabble in their dream clients’ worlds....
