by David Harfield | Jun 28, 2024 | Copywriting, Photography, PSM Blog, SEO
This could be taken as an oversimplification but hear me out… I see 2 chief reasons why photographers aren’t smashing their marketing as easily as they could. (And why you’re probably working WAY too much on yours). They only dabble in their dream clients’ worlds....
by David Harfield | May 26, 2024 | Copywriting, PSM Blog, SEO, Social Media
A huge search documentation was recently leaked by Google, potentially exposing close to 14,000 ranking factors. This is a nightmare for the search giant, but a gold mine for everyone else. Today, we’re discussing what was leaked and what it means for driving traffic...
by David Harfield | May 24, 2024 | Copywriting, PSM Blog, SEO
Ever seen that Adam Sandler film “Click”? It’s about a guy with a magic remote that fast-forwards through all the bland or icky moments like bickering, traffic, and work. Sounds like a godsend. But things go south (shocker!). He ends up losing touch with his family...
by David Harfield | Mar 22, 2024 | Copywriting, PSM Blog, SEO, Social Media
Damn. Social media is changing, again. The platforms that once fed you cute cat videos are becoming more like Google and Bing: they’re no longer just content aggregators, but search engines, too. What does this rumble in the jungle of digital marketing mean? Sweet...
by David Harfield | Feb 22, 2024 | Copywriting, PSM Blog, SEO, Social Media
If you’re curious about how social media management for hotels could shave hours off your work week and help fill your rooms on auto-pilot then this post will be of tremendous value to you. Social media for hotels can be a highly profitable machine. And there are a...