by David Harfield | Aug 16, 2023 | Copywriting, PSM Blog, SEO
“SHIT!” I’m pretty sure that this was the collective thought process of most creatives when they saw the awesome power of ChatGPT. This thing can design websites, write code, create copy, edit photographs and pick the kids up from school? All at the same time?! Well,...
by David Harfield | Jul 17, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media
Are you a photographer who’s sick of scouting for work all the time? Are you hunting down clients more than shooting ’em? Welcome to SEO for photographers — your greatest ally. Search engine optimisation (SEO) links your business to people searching for your...
by David Harfield | Jun 2, 2023 | Copywriting, Newsletters, PSM Blog, SEO
The reason we Google stuff (rather than Bing it) is because Google does one thing better than anyone else: organise what content their users want to see. To be considered in step with their gold standard of search, we’ll need to know how to craft content that is — you...
by David Harfield | May 16, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media
Have you gone through the trouble of setting up an online presence for your photography business, but can’t move the needle on getting clients? It might be time to ask yourself the question: “Do I need help writing copy for my photography site?” Because the answer is...
by David Harfield | May 2, 2023 | Photography, PSM Blog
How’s this for a living nightmare: You’ve spent countless hours perfecting your website. Business is running as usual. Then, poof! Something happens, and your website vanishes into thin air faster than a magician’s assistant … And you haven’t remembered to...
