by David Harfield | Sep 20, 2022 | PSM Blog, SEO
A picture is worth a thousand words – but for the visually impaired who are using the internet, it’s useless without alt text. Alt text is a simple little element of uploading that you need to know about because it not only improves your website’s accessibility –...
by David Harfield | Sep 6, 2022 | PSM Blog, SEO
It’s no secret that wedding photography is a competitive industry. From finding clients to nailing the perfect shot each time, it can feel like there’s not enough time in the day to take a coffee break – let alone manage your marketing! We totally get how hard the...
by David Harfield | Aug 23, 2022 | PSM Blog, SEO
Let’s talk links. Like a well-made chain, your website can accomplish so much more when it’s properly linked. In the rush to produce high-quality content (hey, that’s important too!), we understand that it’s easy to neglect link building. But don’t fall into that...
by David Harfield | Aug 9, 2022 | PSM Blog, SEO
Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...
by David Harfield | Jul 12, 2022 | Copywriting, PSM Blog
When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...
