by David Harfield | Oct 14, 2024 | Copywriting, PSM Blog, SEO
KABLAM! Whoosh… “WOW!!” That was the sound of the Pepper Club doors being thrown wide open a few weeks ago, our first members running in and seeing all of the value that we’re going to pile on their plates over the next 12 months… In all seriousness, it’s been...
by David Harfield | Aug 6, 2024 | Copywriting, Photography, PSM Blog
“$38 for a bit of fish on bread? It’d cost me $4.50 to cook that at home!” With respect, sir – you’re missing the point. But it’s OK — there are very few patrons who make these types of complaints when they visit fine dining restaurants. That’s...
by David Harfield | Jun 28, 2024 | Copywriting, Photography, PSM Blog
This could be taken as an oversimplification but hear me out… I see 2 chief reasons why photographers aren’t smashing their marketing as easily as they could. (And why you’re probably working WAY too much on yours). They only dabble in their dream clients’ worlds....
by David Harfield | May 24, 2024 | Copywriting, PSM Blog
Ever seen that Adam Sandler film “Click”? It’s about a guy with a magic remote that fast-forwards through all the bland or icky moments like bickering, traffic, and work. Sounds like a godsend. But things go south (shocker!). He ends up losing touch with his family...
by David Harfield | Mar 22, 2024 | Copywriting, PSM Blog, SEO, Social Media
Damn. Social media is changing, again. The platforms that once fed you cute cat videos are becoming more like Google and Bing: they’re no longer just content aggregators, but search engines, too. What does this rumble in the jungle of digital marketing mean? Sweet...
