PSM Blog Articles

5 Tips On Organic Keyword Placement

5 Tips On Organic Keyword Placement

Just like vegetables, organic keywords are far superior to non-organic ones. But the key is where you put them. Like veggies, you can’t just shoehorn them in any old place. Now, you can make a stir-fry from organic vegetables – but what we definitely don’t want is an...

read more
How To A/B Test Your Sales Copy

How To A/B Test Your Sales Copy

So, you want to write sales copy that converts? Good on you – that’s a step in the right direction. But wait! Isn’t that what EVERYONE is trying to do?! Unfortunately, yes – they’re all at it. So how can you stand out in an internet of businesses who are all trying to...

read more
How To Structure Your Blogs For Maximum Stickiness

How To Structure Your Blogs For Maximum Stickiness

As a general rule, you don’t want things to be sticky. Carpets. Walls. Kids’ faces. Stickiness isn’t a desired quality in the majority of items, unless it’s glue... or blogs! Sticky blogs are optimum. The stickier the better. But how can you achieve the desired...

read more
How To Optimise Headings For SEO

How To Optimise Headings For SEO

Conventional wisdom claims that, as copywriters, we have about five seconds to grab the reader’s attention and keep it. Five seconds is about the span of a heading. So you have a headline’s worth of time to reel your audience in, otherwise they’re back in the river....

read more
How Do I Customise My 404 Page? (And Is It Worth It?!)

How Do I Customise My 404 Page? (And Is It Worth It?!)

Here’s the thing. Every single part of your page needs to reflect your brand voice – even the dead ends. It’s not just the upfront copy you need to worry about! Your whole website is an advertisement for your company, so make sure to give it some personality. Even if...

read more