PSM Blog Articles

What Are Stop Words And What Do They Mean For SEO?

What Are Stop Words And What Do They Mean For SEO?

Cease! Desist! Who goes there? Halt! Heel! Yield! No! Time’s up! These are all examples of stop words. However, they are not the stop words we’re going to talk about in this article – mostly because there’s not a lot to say about them. When it comes to SEO, however,...

read more
What Does Predictive Search Mean For SEO?

What Does Predictive Search Mean For SEO?

Business would be a lot easier if we could all see the future. Unfortunately, short of hiring a medium, the mists of time will remain clouded to us all. But Google does its best to read its users' collective minds in the form of predictive search. It’s not always...

read more
Why Simple Copy Is (Usually) The Best Copy

Why Simple Copy Is (Usually) The Best Copy

We’re sure you’ve heard the old adage ‘less is more’. Well, ironically, that’s a little bit of an oversimplification! Less is not more, because that would imply ‘more’ is better. It’s not. Less is better. Less is optimum. Unfortunately, that’s not catchy enough to...

read more
UK vs. US English: How Does This Affect SEO?

UK vs. US English: How Does This Affect SEO?

Many people are under the mistaken impression that the UK and the US speak the same common language, namely the Queen’s English. For anybody who’s tried to navigate between the two tongues, this is demonstrably false. Lift vs. elevator, sidewalk vs. pavement… That’s...

read more