PSM Blog Articles

What Is Keyword Mapping And How Can It Help My SEO?

What Is Keyword Mapping And How Can It Help My SEO?

Would you go for a hike through the woods without a map? Sure, you might be fine – or you might get completely lost, and perhaps even eaten by a bear. The same is true for your website’s SEO strategy (minus the bear), which is why we recommend you check out the...

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What Is Black Hat SEO And Why Should I Avoid It?

What Is Black Hat SEO And Why Should I Avoid It?

In Hollywood, a general rule of thumb is that any cowboy wearing a black hat should be avoided...unless you want to end up with a belly full of lead. Turns out that the same rule applies to websites and black hat SEO. * Our lawyers have asked us to stress that Google...

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Should I Listen To Everything My SEO Plug-Ins Say?

Should I Listen To Everything My SEO Plug-Ins Say?

If you did everything the internet told you to do, you’d probably lose the plot (and all of your money, thanks to Nigerian princes and crypto investment 'opportunities'). But when it comes to your WordPress website, one thing you probably do listen to is your SEO...

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How To Create An Ideal Client Persona

How To Create An Ideal Client Persona

When notorious creep Dr Victor Frankenstein found himself short of a few friends up there in his spooky old castle, he decided to take matters into his own hands. He created the ultimate friend, patching him together from various ‘spare parts’ he had hanging around...

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Keyword Strategy: Should I Go Broad Or Niche?

Keyword Strategy: Should I Go Broad Or Niche?

At some point or another, most commercial enterprises will face this dilemma: go broad or go niche? Some, like Coca-Cola and Coldplay, opt for the former. Others, like Bon Iver and Etsy sellers, go for the latter. The Beatles are an example of someone who defied...

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