How To Write A Medical Blog That The Public Can Understand

by Patrick | Jun 23, 2020 | Copywriting, PSM Blog

Everyone knows you’ve gotta be smart if you want to study medicine. Think back to your school days. You probably knew a kid or two who had their mind set on being a doctor or surgeon. Did they come complete with natural intelligence? I’m going to put the...

3 Tips On How To Optimise Testimonials To Attract New Clients

by Patrick | Jun 9, 2020 | Copywriting, PSM Blog, SEO

Anyone can say anything on the internet, especially if it’s in the interest of promoting themselves. Thousands upon thousands of lies are told on the internet daily. It’s no stretch to say that a few high-profile politicians play fast and loose with the...

Why Blogs Are The Best Method Of Communication In The Healthcare Industry

by Patrick | May 26, 2020 | Copywriting, PSM Blog

What a time to be a part of the healthcare industry. Things have turned upside down and back again in recent months, with doctors and nurses the world over facing down an unprecedented crisis. While lockdown restrictions are easing in many countries, the situation...

5 Copywriting Tips For The Newbie Blogger

by Patrick | May 12, 2020 | Copywriting, PSM Blog, SEO

So you’ve decided to start your own blog. Good for you! Hopefully you’ve recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an...

What Are Title Tags And How Can I Use Them To Increase My SEO?

by Patrick | Apr 28, 2020 | PSM Blog, SEO

When it comes to Search Engine Optimisation (SEO), there are a good few angles to consider. We all know that the name of the game is ramming your site as far up the search engine charts as it can possibly go. But how exactly do you get to the 1st page of Google? Well,...