How To Create An Ideal Client Persona

How To Create An Ideal Client Persona

When notorious creep Dr Victor Frankenstein found himself short of a few friends up there in his spooky old castle, he decided to take matters into his own hands. He created the ultimate friend, patching him together from various ‘spare parts’ he had hanging around...
Keyword Strategy: Should I Go Broad Or Niche?

Keyword Strategy: Should I Go Broad Or Niche?

At some point or another, most commercial enterprises will face this dilemma: go broad or go niche? Some, like Coca-Cola and Coldplay, opt for the former. Others, like Bon Iver and Etsy sellers, go for the latter. The Beatles are an example of someone who defied...