by Patrick | Sep 15, 2020 | Copywriting, PSM Blog |
Whether you’re a novelist, a songwriter, a poet or a blogger, the question remains the same: how do I find my writing style? In other words, what is my voice? ‘Voice’ is quite a hard thing to define, especially as we associate it with something audible; the written...
by Patrick | Sep 1, 2020 | Copywriting, PSM Blog |
It’s a sad fact that no one likes a pessimist. Not even the pessimist themselves. It’s also a sad fact that pessimism hasn’t been the greatest selling tool, historically. In fact, just talking about pessimism is probably putting you off reading the rest of this...
by Patrick | Aug 18, 2020 | Copywriting, PSM Blog |
Not all copywriters are born equal. And not all will be equally good for your business. But a strong copywriter can make all the difference for your online presence. So how do you scour the sea of writers out there and find the perfect fit for your company? A lot of...
by Patrick | Aug 4, 2020 | Copywriting, PSM Blog |
Despite a writer’s best intentions, blogs can sometimes be intimidating for readers. Insurmountable walls of text rise up out of nowhere. Points and takeaways are twisted and convoluted to the point of indecipherability. Jargon and industry speak fortify the post with...
by Patrick | Jul 21, 2020 | Copywriting, PSM Blog, SEO |
When you think about building a website, the blog is usually the last thing on your mind. It’s the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don’t take that metaphor too seriously – many people...
