Blog Management

The cornerstone of every successful website is its blog. It’s a platform on which you can talk directly to everyone. Loyal customers. Complete newcomers. Those who might need a reason to stick around. And everyone else in between. 

Content writing

Every blog post is an opportunity to:

Boost SEO - Target keywords that will allow your audience to find your website.

Attract New Visitors - Potential customers who discover your blog post and then explore your site.

Add Value - Give your audience a reason to return to your website other than to make a purchase.

Engage Your Audience - Demonstrate your expertise, offer education about your industry,

Make Sales - Explain why your latest product or service is something they can’t live without.

Content

 

BLOG WRITING SERVICES

Regular blog posts are essential to online success – but the idea of creating dozens of 1000-word blog articles doesn’t fill most business owners with joy. We get it. Leave your blog in our hands, so yours are free to grow your business.

Brand Voice

We’ll learn about your business and discuss what style you’d like us to adopt when writing your blog. And it goes without saying that all content will be 100% original.

Article Templates

We’ll create Article Templates that cover the title, keywords, URL, key points and send them to you to greenlight – you can also add any points you want us to focus on before we assign it to the team.

Research

As you can tell from our client list and case studies, we’ve worked across a wide variety of industries – we’re just as happy exploring new areas as we are writing about more familiar subjects.

Imagery

We can source quality, copyright-free images for each article, or work with your own branded images.

SEO

Blog content helps your SEO

Google ranks your site based on the keywords that are targeted on the front and back-end. However, once you’ve perfected your site copy, you won’t want to update it very often…because it’s, well, perfect. 

A blog gives you a legitimate reason to insert long-tail keywords, e.g. ‘who’s the best online SEO agency?’, onto your site on a regular basis. It also gives you an opportunity to instantly promote new products, locations and services without changing the fundamental layout of your site. 

Check out our own blog and start counting how many long-tail keywords we get on there while providing our audience with useful tips on copywriting, social media strategy and SEO.

Meta Descriptions

This is the paragraph that tells Google what your article is about and what pops up on social media as a preview – it’s important to get right.

Keyword Strategy

We’ll discuss which areas, locations, products, etc. that you want to target and make sure we have plenty of long-tail keywords around these subjects.

Alt tags

You need to tell search engines what’s depicted in your images (they can’t see…yet).

How we work

monthly

These are for businesses who want:

  • 6 or more articles per month, uploaded and scheduled to your blog by our editor.
  • To discuss and/or greenlight our suggested titles every month in line with an overall content strategy.

This approach allows you to go essentially hands-free, leaving PepperStorm to run your blog while you focus on running and growing your company.

batch

These are for businesses who want:

  • A select number of articles (10, 20, 30, etc.) created in one go.
  • The blogs to be uploaded by our team and either published all at once or scheduled over a set time-frame (1, 2, 6 months, etc.).

Once all of the blogs are live, you can get back in touch and we’ll create a new batch.

additional services

We also offer plenty of other copywriting, editing and proofreading services, including ebooks, Pricing Guides, Informative PDFs, and tween vampire novels*.

*No takers for this yet, but it’s our retirement plan.

 

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PepperStorm Blog

Wanna go it alone? Read our blog for free tips, tricks & advice on how to lift your copy, SEO & social game.