Website Copywriting & SEO Audit

Grow your business from a strong SEO foundation with copy that captivates and converts.

Content writing

Are you looking for…

Increased visibility on Google?

More visitors converting into leads?

Your website copy to sound more like, well, you?

We’re here to help.

Attract perfect clients.

Talk to them in your ideal brand voice.

COPYWRITING

Your website copy is the ideal opportunity to:

  • Tell the story of your brand.
  • Create a connection that encourages visitors to get in touch.
  • Let future clients know what to expect/get excited about when they work with you!

Our SEO Audit packages provide three options for Editing & Copywriting:

Which Service Should I Choose?

COPYWRITING PACKAGES

Each package includes all elements of our SEO Audit + one of our Editing or Copywriting services.

Choose the option* that best fits your vision and budget.

* You can even mix and match for each page of your site, e.g. Content Optimisation for your Home and About, a Brand Tone Rewrite of your FAQs, and a Light Edit of your Contact and Gallery pages.

Light Edit

We’ll proofread and lightly edit your copy for grammar and flow, while naturally weaving SEO-targeted keywords into each page of your site.

Who’s it for?

You’re happy with your existing content and brand tone but want to be sure your site is error-free and set up in the best way possible on the back-end.

Brand Tone Rewrite

We’ll work with you to create an ideal brand tone and then rewrite your existing copy in this style, keeping the same information, formatting and flow of your current design.

Who’s it for?

Your current copy has the correct word count, layout and information but the tone and style just doesn’t sound like you.

Content Optimisation

We’ll create your ideal brand tone and offer guidance on the layout, structure & flow of your pages. We’ll then write entirely fresh copy that reflects your new content strategy.

Who’s it for?

You’re building a new site or would like a completely fresh take on your existing copy.

SEO Audit Package

Good SEO creates a solid foundation for the growth of your business…

…it also ensures that your awesome content will actually be seen by an audience.

All of our packages include a comprehensive SEO Audit that will fine-tune the back-end of your site. Search engines will know exactly who you are and what type of visitors should be sent your way.

 

here’s what’s included in every SEO Audit:

Keyword Research

We’ll use our Keyword Planner and Competitor Analysis tools to create a list of keywords that will form the base of your SEO strategy.

Keyword Placement

We’ll place long-tail keywords organically throughout your site copy.

Meta Descriptions

These tell search engines how to describe your site’s pages to viewers. All webpage meta descriptions will be optimised to get your brand message across while targeting the most relevant keyword or phrase.

SEO Title Tags

This is what people see first when they search for your site on Google. We’ll make sure that each SEO Title reflects your brand’s core message.

Mobile-Friendly Check

We’ll check every webpage on your site to make sure it’s mobile-friendly. If we find one that isn’t, we’ll give you clear and easy directions on how to fix it.

Custom 404 Page

A custom 404 (error) page will be created in your brand tone, encouraging readers to revisit the homepage.

blog Ideas

We’ll provide a list of 6 blog ideas tailored to your brand.

Backlink Ideas

We’ll suggest a list of backlink anchor text keywords that you can request to place on other relevant sites in order to further boost your domain authority.

'Google My Business' Listing

We’ll provide easy-to-follow instructions to help you list your business address clearly and prominently on Google.

SSL Certificate

Having an SSL-certified site is vital in gaining visitors’ trust. We’ll make sure that you have the ‘padlock’ next to your site’s URL or show you how to set it up for free.

Speed Check

We’ll use our trusted site speed-checker tool to determine whether your site’s speed is healthy and give you feedback on how to improve or maintain it.

Broken Link Check and Fix

Your entire site will be swept for broken links, which we’ll either fix or remove. We’ll highlight any that you may want to update, e.g. links that lead to an expired recommendation site.

Image files

We’ll offer guidance on how to optimise your file names and alt text as well as re-sizing possibilities.

Backlink Ideas

We’ll suggest a list of backlink anchor text keywords that you can request to place on other relevant sites in order to further boost your domain authority.

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PepperStorm Blog

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