


7 Copywriting Tools That Will Raise Your Writing Game
How fortunate we are to live in the present day. Minus catastrophic pandemics, of course, things are pretty good for copywriters. Imagine living 100 years ago, or even 50 years ago, when all you had to rely on was a pen and paper, maybe a typewriter (if you were...
Why Simple Copy Is (Usually) The Best Copy
Weāre sure youāve heard the old adage āless is moreā. Well, ironically, thatās a little bit of an oversimplification! Less is not more, because that would imply āmoreā is better. Itās not. Less is better. Less is optimum. Unfortunately, thatās not catchy enough to...
Outsourcing Your Business’s Copywriting? Here’s How To Get The Most Bang For Your Buck!
Not all of us were born with quill in hand. Although most of us write in some form or another every single day, writing is an art. It takes time, skill and focus to do well. As a business, you know you need strong copy out there on the internet, lending authority and...