How Will AI Affect Copywriting & SEO In 2023 (And Beyond)?

by David Harfield | Aug 16, 2023 | Copywriting, PSM Blog, SEO

“SHIT!” I’m pretty sure that this was the collective thought process of most creatives when they saw the awesome power of ChatGPT. This thing can design websites, write code, create copy, edit photographs and pick the kids up from school? All at the same time?!  Well,...

SEO For Photographers: The Complete Guide

by David Harfield | Jul 17, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media

Are you a photographer who’s sick of scouting for work all the time? Are you hunting down clients more than shooting ’em? Welcome to SEO for photographers — your greatest ally. Search engine optimisation (SEO) links your business to people searching for your...

How To Create Helpful Content

by David Harfield | Jun 2, 2023 | Copywriting, Newsletters, PSM Blog, SEO

The reason we Google stuff (rather than Bing it) is because Google does one thing better than anyone else: organise what content their users want to see. To be considered in step with their gold standard of search, we’ll need to know how to craft content that is — you...

Picture Perfect Copywriting: A Photographer’s Guide To Snapping Up Clients

by David Harfield | May 16, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media

Have you gone through the trouble of setting up an online presence for your photography business, but can’t move the needle on getting clients? It might be time to ask yourself the question: “Do I need help writing copy for my photography site?” Because the answer is...

How To Back Up Your Website: Because Safety Nets Aren’t Just For Acrobats

by David Harfield | May 2, 2023 | Photography, PSM Blog

How’s this for a living nightmare: You’ve spent countless hours perfecting your website. Business is running as usual. Then, poof! Something happens, and your website vanishes into thin air faster than a magician’s assistant … And you haven’t remembered to...