The Pepperstorm Blog
Life’s too short to gatekeep.
We’re happy to share everything we know about copywriting, blogging & SEO.
How to Use Pinterest to Boost Your Photography Brand
Pinterest isn’t just a digital scrapbook or a place for creative inspo. It’s an effective search engine that can drive thousands of potential clients to your site and improve your visibility, helping your biz soar like a rocket on steroids.
Local SEO for Photographers: 5 Ways To Improve Your Rankings
Improving your local SEO is how you get those passive leads coming, turning local searches into paying clients and new friends in the neighbourhood. Here’s how to get Google to love you (and your stunning photos)!
How to Write Newsletter Subject Lines So People Actually Open Them
Losing sleep trying to craft the ultimate newsletter subject line? Read on to discover some juicy tips & tricks for writing subject lines that boost open rates and examples for blank-page-killing content inspo.
4 Ways to Make Your Website Mobile-Friendly and Improve Google Ranking
Google prioritizes mobile-friendly sites — and so does everyone on the internet! If your site doesn’t look good on mobiles, you’re making your readers go away. Optimise your website with these tips.
How Photographers Can Use SEO to Be the Lighthouse in a Sea of Competitors
Struggling to stand out in the vast sea of photographers? SEO is your lighthouse, cutting through the fog and guiding clients straight to your website! In this blog, we break down essential SEO strategies increase traffic and get your stunning work seen. Wanna shine brighter and attract your dream clients? Read on!
How To Write Blog Posts That Grow Your Business
Your blog is more than just words on a screen — it’s your opportunity to make your website flourish like a beautiful garden that will attract readers and clients like bees to pollen. But how to do it?
Why Did We Create The Pepper Club?
Restaurants do such a good job of nurturing the customer relationship that customers are prepared – often eager – to pay the high menu prices. As creative business owners what can we learn from this?
Why You Should Sell Services Like A Fine Dining Restaurant Sells A Meal
Restaurants do such a good job of nurturing the customer relationship that customers are prepared – often eager – to pay the high menu prices. As creative business owners what can we learn from this?
How Any Photographer Can Attract Their Dream Clients With This “Brand Voice Shortcut”
For some mad reason, people’s personality vanishes in their copy. We’re here to tell you to keep that funky stuff in. You gotta stay true to you AND your dream clients’ identity. Here’s how you do it.
8 Copywriting & SEO Must-Do’s We Can Learn From Google’s Algorithm Leak
A huge search documentation was recently leaked by Google, exposing around 14,000 ranking factors. A nightmare for them, a gold mine for everyone else! Here’s the deal – and what it means for driving traffic to your website.
Lead Magnets For Photographers: What They Are & Why You Need One
Lead magnets for photographers are essentially sales tools. Uber-versatile, adaptable sales tools. You can morph a lead magnet into any shape or form to fit the problem. The end goal? Generating more business.
SEO In Social Media: How To Optimise Your Social Accounts With Keywords
Damn. Social media is changing, again. The platforms that once fed you cute cat videos are becoming more like Google and Bing: they’re no longer just content aggregators, but search engines, too.