The Pepperstorm Blog
A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.
We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.
Why Did We Create The Pepper Club?
Restaurants do such a good job of nurturing the customer relationship that customers are prepared – often eager – to pay the high menu prices. As creative business owners what can we learn from this?
Why You Should Sell Services Like A Fine Dining Restaurant Sells A Meal
Restaurants do such a good job of nurturing the customer relationship that customers are prepared – often eager – to pay the high menu prices. As creative business owners what can we learn from this?
How Any Photographer Can Attract Their Dream Clients With This “Brand Voice Shortcut”
For some mad reason, people’s personality vanishes in their copy. We’re here to tell you to keep that funky stuff in. You gotta stay true to you AND your dream clients’ identity. Here’s how you do it.
8 Copywriting & SEO Must-Do’s We Can Learn From Google’s Algorithm Leak
A huge search documentation was recently leaked by Google, exposing around 14,000 ranking factors. A nightmare for them, a gold mine for everyone else! Here’s the deal – and what it means for driving traffic to your website.
Lead Magnets For Photographers: What They Are & Why You Need One
Lead magnets for photographers are essentially sales tools. Uber-versatile, adaptable sales tools. You can morph a lead magnet into any shape or form to fit the problem. The end goal? Generating more business.
SEO In Social Media: How To Optimise Your Social Accounts With Keywords
Damn. Social media is changing, again. The platforms that once fed you cute cat videos are becoming more like Google and Bing: they’re no longer just content aggregators, but search engines, too.
Social Media Management For Hotels: Save Time, Effort & Money, Money, Money
Curious how social media management for hotels could shave hours off your work week and help fill your rooms on auto-pilot? Read on.
How SEO Can Help Hotel Websites Supercharge Their Bookings In 2024
Gone are the days when someone would pick up the phone and dial a hotel to book a room. Now, your website is like the receptionist’s receptionist. So fix it up.
Why Every Hotel Website Needs A Kickass Blog
A good hotel blog post could be your guest’s first interaction with you. Why not give them some seriously alluring flavour they’ll remember?
Copywriting For Hotel Websites: Everything You Need To Know
Has your website left you drowning in the deep end of hotel marketing yet stressed about the next guest drought? This hotel copywriting info crunch is your ticket out of the rabbit hole.
Flothemes Is Going Away: What’s The Next Best Website Design For Photographers?
With Flothemes packing its bags, we’ve handpicked the next best website design for photographers – and how to make the migration easy!
How Will AI Affect Copywriting & SEO In 2023 (And Beyond)?
AI in copywriting is nothing new. So when ChatGPT burst onto the scene, we looked at how it could help our workflow and better serve our clients.