The Pepperstorm Blog
A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.
We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.
3 Reasons Why You Should Outsource Social Media Management
There are plenty of good reasons why you should manage your own social media platforms. However, practically speaking, it's almost always necessary to outsource this management to someone else. Why is this? It's simple really; in 2019, social media is such a...
3 Tricks That SEO Companies Don’t Want You To Know
Search Engine Optimisation is a highly competitive field, and it's growing more intense with every passing year. So much business is done over the internet that ranking high in the search engines can be the crucial difference between success and failure. This is true...
Why Startups Should Outsource Content Creation
Getting a startup off the ground is no mean feat. There are a thousand and one things to think of and, for the first year at least, the intensity will be ramped up to extreme levels. At this stage in the game, content creation is usually far down the list of...
3 Reasons Why Excellent Website Copy Is Crucial For Hotel and Restaurant Websites
As a restauranteur or hotelier, you might think your establishment or your cuisine does all the talking for you. While this is undoubtedly the main thrust of your brand, it's usually not the first encounter people have with your product or service. The internet is the...
Why Every Photographer Needs A Killer Blog On Their Website
If you're a photographer, you probably think your visual work can do all the talking for you. While it's true that it can do a lot of the heavy lifting - the internet is a largely visual medium where grabbing attention with beautiful photographic work is the name of...
Are Guest Posts Still Worth The Effort In 2019?
Guest posting is a tried and tested method of getting clicks to your website. The phrase 'guest posting' essentially means writing and publishing a one-off (or series of) article(s) on someone else's blog, which can be useful for several reasons. First off, it can...
Why SEO & Marketing Companies Should Consider White-Labelling Their Content Creation
SEO (Search Engine Optimisation) is a full-time job. It's not as easy as filling out a few keywords; the keywords need to be properly researched, adapted to fit the specific aim of the content in question, links need to be devised and added, meta descriptions need to...
How To Write The Perfect Blog Post To Maximise SEO
When you want to write the perfect blog post, it's not enough to simply be entertaining and informative. Engaging copy is an important aspect of course, but if that's all you're aiming for then you're not thinking big enough. Your blog is an essential component of...
Why Releasing An eBook Could Be The Right Choice For Your Company
When you think of eBooks, you usually picture struggling authors valiantly attempting to get their masterpiece novel recognised by the general public. But eBooks are not solely the realm of starving artists and niche specialists; anyone can create one, and they come...
How A Monthly Newsletter Can Increase Engagement And Sales
In the era of digital commerce, communicating with your clients is paramount. A dynamic and well-written blog can provide a strong foundation for an online company, but ideally it should be doubled up with a monthly newsletter; this will give you the opportunity to...
SEO, PR & Brand Management: How White-Labelling Can Super-Size Your Business
No matter how big it is, a company can’t be good at everything. There are things that a company specialises in, which is why they’re successful in their field. But no matter the industry, it’s become crucial in 2019 for every company to be adept at online commerce;...
4 Ways In Which Food And Drink Companies Can Boost Their Online Presence
The food and drink industries are one of the most competitive out there; just ask anyone who’s been involved in it for confirmation. New products are being introduced to the market place all the time, in quick succession, making it very hard for new businesses to...