The Pepperstorm Blog
Life’s too short to gatekeep.
We’re happy to share everything we know about copywriting, blogging & SEO.
When’s The Best Time To Tweet?
Twitter has a massive average monthly user base of 330 million and counting. This makes it both an invaluable tool for businesses and an amazing platform that can connect you with audiences on a global level. The problem is, how do you know that you're getting the...
Social Content Calendars: Why Perfect Copy Is So Important
The adage 'quality over quantity' can be applied to pretty much every industry across the board. While online content creation may have leaned the other way for the last few years, creators and businesses across the internet are currently discovering the inherent...
How Vegan E-Commerce Companies Can Stand Out From The Crowd
Veganism, as well as being a worthwhile cause, is extremely in vogue at the moment. It's a movement which has seen increasing support over the last decade or so and it's never been hotter than in 2019. There's no better example of this upward swing than Beyond Meat, a...
WordPress, Squarespace, Shopify: Which Is Best For Your Business?
Many start-ups find themselves asking the following question; what's best for my business? There are many ways in which this question can be applied, depending on the type of business you're setting up. But in 2019, one thing is for certain - all businesses need a...
3 Ways A Regular Blog Can Help Personal Trainers
You might think that computers and blogs have very little to do with personal training. It's a physical endeavour, one that requires commitment, dedication, and a clear head far removed from a computer or phone. While all this is true, personal training is also a...
3 Reasons Why You Should Outsource Social Media Management
There are plenty of good reasons why you should manage your own social media platforms. However, practically speaking, it's almost always necessary to outsource this management to someone else. Why is this? It's simple really; in 2019, social media is such a...
3 Tricks That SEO Companies Don’t Want You To Know
Search Engine Optimisation is a highly competitive field, and it's growing more intense with every passing year. So much business is done over the internet that ranking high in the search engines can be the crucial difference between success and failure. This is true...
Why Startups Should Outsource Content Creation
Getting a startup off the ground is no mean feat. There are a thousand and one things to think of and, for the first year at least, the intensity will be ramped up to extreme levels. At this stage in the game, content creation is usually far down the list of...
3 Reasons Why Excellent Website Copy Is Crucial For Hotel and Restaurant Websites
As a restauranteur or hotelier, you might think your establishment or your cuisine does all the talking for you. While this is undoubtedly the main thrust of your brand, it's usually not the first encounter people have with your product or service. The internet is the...
Why Every Photographer Needs A Killer Blog On Their Website
If you're a photographer, you probably think your visual work can do all the talking for you. While it's true that it can do a lot of the heavy lifting - the internet is a largely visual medium where grabbing attention with beautiful photographic work is the name of...
Are Guest Posts Still Worth The Effort In 2019?
Guest posting is a tried and tested method of getting clicks to your website. The phrase 'guest posting' essentially means writing and publishing a one-off (or series of) article(s) on someone else's blog, which can be useful for several reasons. First off, it can...
Why SEO & Marketing Companies Should Consider White-Labelling Their Content Creation
SEO (Search Engine Optimisation) is a full-time job. It's not as easy as filling out a few keywords; the keywords need to be properly researched, adapted to fit the specific aim of the content in question, links need to be devised and added, meta descriptions need to...