The Pepperstorm Blog
A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.
We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.
3 Reasons Why Excellent Website Copy Is Crucial For Hotel and Restaurant Websites
As a restauranteur or hotelier, you might think your establishment or your cuisine does all the talking for you. While this is undoubtedly the main thrust of your brand, it's usually not the first encounter people have with your product or service. The internet is the...
Why Every Photographer Needs A Killer Blog On Their Website
If you're a photographer, you probably think your visual work can do all the talking for you. While it's true that it can do a lot of the heavy lifting - the internet is a largely visual medium where grabbing attention with beautiful photographic work is the name of...
Are Guest Posts Still Worth The Effort In 2019?
Guest posting is a tried and tested method of getting clicks to your website. The phrase 'guest posting' essentially means writing and publishing a one-off (or series of) article(s) on someone else's blog, which can be useful for several reasons. First off, it can...
Why SEO & Marketing Companies Should Consider White-Labelling Their Content Creation
SEO (Search Engine Optimisation) is a full-time job. It's not as easy as filling out a few keywords; the keywords need to be properly researched, adapted to fit the specific aim of the content in question, links need to be devised and added, meta descriptions need to...
How To Write The Perfect Blog Post To Maximise SEO
When you want to write the perfect blog post, it's not enough to simply be entertaining and informative. Engaging copy is an important aspect of course, but if that's all you're aiming for then you're not thinking big enough. Your blog is an essential component of...
Why Releasing An eBook Could Be The Right Choice For Your Company
When you think of eBooks, you usually picture struggling authors valiantly attempting to get their masterpiece novel recognised by the general public. But eBooks are not solely the realm of starving artists and niche specialists; anyone can create one, and they come...
How A Monthly Newsletter Can Increase Engagement And Sales
In the era of digital commerce, communicating with your clients is paramount. A dynamic and well-written blog can provide a strong foundation for an online company, but ideally it should be doubled up with a monthly newsletter; this will give you the opportunity to...
SEO, PR & Brand Management: How White-Labelling Can Super-Size Your Business
No matter how big it is, a company can’t be good at everything. There are things that a company specialises in, which is why they’re successful in their field. But no matter the industry, it’s become crucial in 2019 for every company to be adept at online commerce;...
4 Ways In Which Food And Drink Companies Can Boost Their Online Presence
The food and drink industries are one of the most competitive out there; just ask anyone who’s been involved in it for confirmation. New products are being introduced to the market place all the time, in quick succession, making it very hard for new businesses to...
Medical Companies Often Neglect Their Blog…To Their Detriment
Many people don’t view medicine as a business. It’s often seen more as a profession, and a noble one at that; medical professionals put many hours of training and education into their career, all with the ultimate goal of helping people during some of the worst times...
Merry Christmas From The PepperStorm Team!
Ho ho-holy moly, it's been one heck of a year in the PepperStorm office... Our content creation team worked round the clock on a huge project for one of our long-term clients, producing hundreds of pieces of content for their dream travel app (which is aiming to reach...
3 Reasons Why Blogging Is Crucial For New Companies In Growth Industries
Blogging might seem like a fading content strategy in the face of mounting video content, but the truth of the matter is that in 2019 it's going to be more important than ever. Blogging is an essential part of reaching your audience and potential customers, providing...