The Pepperstorm Blog
Life’s too short to gatekeep.
We’re happy to share everything we know about copywriting, blogging & SEO.

6 Reasons Why Your Blog Isn’t Getting Enough Attention
by Ben Dwyer | Jul 25, 2017 | Copywriting, PSM Blog, SEO
Venturing into the world of blogging can be a tricky mountain to climb. In the age of social media, content is king, so getting attention on your blog is no easy feat. On WordPress alone, users create 87.6 million posts each month, spanning 24.6 billion page views....
How to Make Your Blog Post Stand Out
by Ben Dwyer | Jul 18, 2017 | Copywriting, PSM Blog, SEO
Making your blog or a specific post on your blog stand out from the crowd can be a rigorous feat in 2017. With WordPress users alone producing about 87.6 million new posts each month, and more than 150 million blogs on the internet, desiring to become a lighthouse...
Why Your E-Commerce Site Needs A Kickass Blog
by Patrick | Jul 11, 2017 | PSM Blog
So you've got something to sell, and, like all good businesses in the 21st century, you've turned to the internet to help you sell it. In 2017, the interface you present as your website is going to be the first experience a lot, if not all, your customers have of you...
Social Promotion: How To Make Your Brand Appear Heads And Shoulders Above The Rest
by Ben Dwyer | Jul 4, 2017 | PSM Blog, Social Media
In 2017, social media is an integral part of growing a small business, website, or even blog. Effective use of social media will engage an audience and allow that engagement to spread amongst a wider group through shares and likes. While many people use social media...
Alexa, PageRank and Google Analytics: What Are They, Anyway?
by Patrick | May 11, 2017 | PSM Blog, SEO
Competing for online business in 2017 is fierce. The marketplace is crowded, with thousands of different companies jostling for position across hundreds of different industries. In the cluttered landscape of e-commerce, the most crucial advantages for you and your...
Why Your Blog Posts Need Both Quality And Quantity
by Ben Dwyer | May 11, 2017 | Copywriting, PSM Blog, SEO
The debate over which is more important for a successful website - quality or quantity - is an argument that’s existed since the inception of online blogs. Starting a blog can raise many questions, especially if you want your writing to reach as many eyes as possible....
6 SEO Tips You’d Be Mad To Ignore
by Ben Dwyer | May 10, 2017 | PSM Blog, SEO
If you’re a budding blogger looking to grow your audience, understanding the difference between good and great SEO (search engine optimization) is what will make your content stand out in the crowd. The complex Google algorithm that determines how highly a website...