The Pepperstorm Blog

A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.

We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.

How Can SEO And Blogging Improve Domain Authority?

How Can SEO And Blogging Improve Domain Authority?

‘Respect my authoritah!’ was the immortal line uttered by Eric Cartman in Season Two of comedy blockbuster South Park. (Admit it, you read it in his voice.) Like the show, the line has immortally endured, so much so that we are actively quoting it in an article about...

What Are Stop Words And What Do They Mean For SEO?

What Are Stop Words And What Do They Mean For SEO?

Cease! Desist! Who goes there? Halt! Heel! Yield! No! Time’s up! These are all examples of stop words. However, they are not the stop words we’re going to talk about in this article – mostly because there’s not a lot to say about them. When it comes to SEO, however,...

What Does Predictive Search Mean For SEO?

What Does Predictive Search Mean For SEO?

Business would be a lot easier if we could all see the future. Unfortunately, short of hiring a medium, the mists of time will remain clouded to us all. But Google does its best to read its users' collective minds in the form of predictive search. It’s not always...

Why Simple Copy Is (Usually) The Best Copy

Why Simple Copy Is (Usually) The Best Copy

We’re sure you’ve heard the old adage ‘less is more’. Well, ironically, that’s a little bit of an oversimplification! Less is not more, because that would imply ‘more’ is better. It’s not. Less is better. Less is optimum. Unfortunately, that’s not catchy enough to...

UK vs. US English: How Does This Affect SEO?

UK vs. US English: How Does This Affect SEO?

Many people are under the mistaken impression that the UK and the US speak the same common language, namely the Queen’s English. For anybody who’s tried to navigate between the two tongues, this is demonstrably false. Lift vs. elevator, sidewalk vs. pavement… That’s...

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