The Pepperstorm Blog
Life’s too short to gatekeep.
We’re happy to share everything we know about copywriting, blogging & SEO.
What’s The Difference Between Writing And COPYwriting?
“There is nothing to writing,” Ernest Hemingway once said. “All you have to do is sit down at a typewriter and bleed.” Though he probably would’ve baulked at the mere suggestion, Ernest would have made a very good copywriter – that quote is a great tagline. No one’s...
How To Write Landing Page Copy That Actually Converts
A landing page is exactly that: a place where you want your potential customers to land. Think of yourself as one of those people who guides planes into airports with orange sticks. They’re crucial in making sure the plane nails its landing and parks itself in the...
How Do I Customise My 404 Page? (And Is It Worth It?!)
Here’s the thing. Every single part of your page needs to reflect your brand voice – even the dead ends. It’s not just the upfront copy you need to worry about! Your whole website is an advertisement for your company, so make sure to give it some personality. Even if...
How To Optimise A Blog Post’s URL
URL stands for Uniform Resource Locator. Now that you know that information, feel free to forget it. Outside of quizzes (and they’re soooo 2020, are we right?), you’ll probably never have cause to use it. What is important is what URLs do, and how they can be...
No! Don’t! Why You Should NEVER Use Negative Words In Your Copy
The 1998 film masterpiece The Negotiator is probably not the best place to school yourself in real-life hostage negotiation techniques. But when it comes to the slightly lower-stakes arena of copywriting, it’s probably as good a place to start as any. What Samuel L....
How Can SEO And Blogging Improve Domain Authority?
‘Respect my authoritah!’ was the immortal line uttered by Eric Cartman in Season Two of comedy blockbuster South Park. (Admit it, you read it in his voice.) Like the show, the line has immortally endured, so much so that we are actively quoting it in an article about...
The Power Of Repetition, Repetition, Repetition In Copy
From Shakespeare to Dr King, writers and orators everywhere have harnessed the cosmic power of repetition. There are many reasons why this particular technique is so powerful; it establishes rhythm and exudes conviction, and studies have even shown that it can...
What Are Stop Words And What Do They Mean For SEO?
Cease! Desist! Who goes there? Halt! Heel! Yield! No! Time’s up! These are all examples of stop words. However, they are not the stop words we’re going to talk about in this article – mostly because there’s not a lot to say about them. When it comes to SEO, however,...
What Does Predictive Search Mean For SEO?
Business would be a lot easier if we could all see the future. Unfortunately, short of hiring a medium, the mists of time will remain clouded to us all. But Google does its best to read its users' collective minds in the form of predictive search. It’s not always...
What’s The Difference Between Site Copy And Blog Copy?
Just like Charles Dickens’ seminal novel A Tale of Two Cities, your website should be a tale of two copies. To achieve this, you have to know the difference between site copy and blog copy. If you've been finding yourself wondering "How should I approach copywriting...
7 Copywriting Tools That Will Raise Your Writing Game
How fortunate we are to live in the present day. Minus catastrophic pandemics, of course, things are pretty good for copywriters. Imagine living 100 years ago, or even 50 years ago, when all you had to rely on was a pen and paper, maybe a typewriter (if you were...
Hemingway Vs. Proust: Why Shorter Sentences (Usually) Beat Longer Sentences Online
Pity the writers. We suffer from a ubiquitous dissonance of unbridled arrogance and debilitating self-doubt, often compounded by some form of substance dependence and ceaseless procrastination. We also occasionally suffer from untreatable bouts of over-writing (see...