So you've decided to start your own blog. Good for you! Hopefully you've recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an archaic...
When it comes to Search Engine Optimisation (SEO), there are a good few angles to consider. We all know that the name of the game is ramming your site as far up the search engine charts as it can possibly go. But how exactly do you get to the 1st page of Google? Well,...
Hashtags have been around since the very beginning of the behemoth known as Instagram, but are they still effective in 2020? They seem almost dated; now that the Boomers have caught up with them, there's all sorts of hashtagged nonsense floating around the platform,...
You can think of a URL like a fingerprint. Unless you're Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your hands...
The lesser spotted long-tail keywords can be difficult to track down in the wild. They are a relatively new breed, an evolution of the common short-tail keywords (or just, you know...keywords) that you see everywhere. The digital landscape is changing every year; a...
Hey guys, today we're talking about the benefits of the Yoast SEO Premium plug-in but first we want to lay our cards on the table - we have no affiliation with Yoast other than the fact that we use it on our site and recommend it to our clients. So while this article...
Let us guess - you want to kick 2020 off by upping your SEO game? We're with you. In an increasingly competitive landscape, standing out from the crowd is crucial. However, very few people talk about the importance of image optimisation. Why not? Well, for starters,...
Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff - from...
Can you believe it's been another year already?! I guess time really does fly when you're having fun and it's certainly been a fun-filled 2019 at PepperStorm, where we've increased our editorial team by taking on some excellent wordsmiths, created thousands of pieces...
Although your website does a lot of communicating with your customers (and potential customers), that's not the only dialogue that it's involved in - it's also talking to Google. Every day, Google continuously talks to every website out there (30 trillion, to be...
Whether you've been tinkering with your site's SEO for years or have just launched your first company blog, you almost certainly need an SEO overhaul to sort out the kinks, changes and updates that are forever popping up. So, let’s take a look at what SEO is, how it...
What's in a title? Well, when it comes to a blog post, the answer is 'a lot'. Blogging is as relevant in 2019 as it ever was, with more and more businesses choosing a consistent blog as a prime marketing tool. But writing great content is one thing, while reaching...
