The Pepperstorm Blog
Life’s too short to gatekeep.
Your resource for insider knowledge on SEO, copywriting & blogging.
ChatGPT Atlas & the Future of SEO: What You Need to Know (Right Now)
OpenAI’s new browser, ChatGPT Atlas, lets users chat directly with the web – and it’s about to change how search and SEO work. Here’s how to keep your content visible in the Atlas era.
Why Writing To Just One Person Can Attract Thousands
Writing great website copy for your ideal client can help you connect and convert – while filtering out the time wasters and wrong fits.
Why SEO Has Become Search EVERYTHING Optimisation
TikTok, Instagram, LinkedIn, Pinterest, Reddit, ChatGPT, Stevie from the gym’s group chat — if people are searching for answers, that’s where you need your brand to be.
How Tech Giants Can Help Tell Your Brand Story
Learning how to tell your brand story is essential in establishing a deeper connection with your audience — the kind that creates customers-for-life.
How to Use Pinterest to Boost Your Photography Brand
Pinterest isn’t just a digital scrapbook or a place for creative inspo. It’s an effective search engine that can drive thousands of potential clients to your site and improve your visibility, helping your biz soar like a rocket on steroids.
Local SEO for Photographers: 5 Ways To Improve Your Rankings
Improving your local SEO is how you get those passive leads coming, turning local searches into paying clients and new friends in the neighbourhood. Here’s how to get Google to love you (and your stunning photos)!
How to Write Newsletter Subject Lines So People Actually Open Them
Losing sleep trying to craft the ultimate newsletter subject line? Read on to discover some juicy tips & tricks for writing subject lines that boost open rates and examples for blank-page-killing content inspo.
4 Ways to Make Your Website Mobile-Friendly and Improve Google Ranking
Google prioritizes mobile-friendly sites — and so does everyone on the internet! If your site doesn’t look good on mobiles, you’re making your readers go away. Optimise your website with these tips.
How Photographers Can Use SEO to Be the Lighthouse in a Sea of Competitors
Struggling to stand out in the vast sea of photographers? SEO is your lighthouse, cutting through the fog and guiding clients straight to your website! In this blog, we break down essential SEO strategies increase traffic and get your stunning work seen. Wanna shine brighter and attract your dream clients? Read on!
How To Write Blog Posts That Grow Your Business
Your blog is more than just words on a screen — it’s your opportunity to make your website flourish like a beautiful garden that will attract readers and clients like bees to pollen. But how to do it?
Why Did We Create The Pepper Club?
Restaurants do such a good job of nurturing the customer relationship that customers are prepared – often eager – to pay the high menu prices. As creative business owners what can we learn from this?
Why You Should Sell Services Like A Fine Dining Restaurant Sells A Meal
Restaurants do such a good job of nurturing the customer relationship that customers are prepared – often eager – to pay the high menu prices. As creative business owners what can we learn from this?