When notorious creep Dr Victor Frankenstein found himself short of a few friends up there in his spooky old castle, he decided to take matters into his own hands. He created the ultimate friend, patching him together from various ‘spare parts’ he had hanging around the lab. Unfortunately, this creature turned out to be an abomination and resolved to kill itself in the face of overwhelming existential dread. But honestly, that is the worst case scenario when creating ideal client personas…most likely, you’ll just increase sales and improve your customer experience.
Who Is My Perfect Client?
They’re out there…somewhere. The Perfect Client. However, they probably don’t currently know of your existence. Let’s change that.
The first step in this process is creating a perfect client persona. In other words, clarifying who you imagine your perfect client to be.
How to create a client persona: do your research. (Maybe somewhere other than the classics.)
Why Do I Need a Perfect Client Persona?
You need to know who to whom you’re selling. It doesn’t matter that this person is utterly fictitious. What matters is they represent the type of client you’re after.
This persona should influence everything related to your brand, from your blog posts to your SEO. You should imagine you’re writing directly to them whenever you’re creating content.
How To Create An Ideal Client Persona
Obviously we don’t want to get too specific with our client personas, or we’ll alienate the very audience we’re aiming to hook. You want these personas to appeal just enough to your potential clients that they automatically project themselves into the client role. They can see themselves working with you, because you’re talking to them.
But how exactly do you go about creating one of these Frankenclients?
Start with past experience. Unless you’re a completely new business, you’ve had customers and clients before. Take a look at the type of people who are interested in your products or service. Then work through your future plans for the business with them in mind.
Have you got any launches coming up soon? New expansions? Who do you think might be interested in them? What kind of person would you like to have as a customer? These are the type of questions you can use to get things going.
Testing, Testing…
Once you’ve got the client persona up on its feet, so to speak – try it out on your colleagues and people who know your business. You want to make sure you’re getting the right message across, that people are envisioning the right kind of client in their mind’s eye.
Branding is such a crucial part of any business that sometimes it can seem harder than any medical experiment out there. But fear not, we are here to help! Let us be the Igor to your Victor.
If there’s a lesson to be learned from the creation of the ideal client persona, it’s that humans like to think that we’re all unique – but in reality, we’re not. We all conform somehow (there’s a dose of existential dread for you). But don’t think too hard about all that – just focus on the commerce, baby. It’s aliiiiive!
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Centre image by Laura Chouette on Unsplash
Featured image by freestocks on Unsplash
