Do you feel like waking a sleeping giant…and signing him to your photography business’ marketing team?
Pinterest isn’t just a (super cool) digital scrapbook. It’s a powerful search engine that can put your work in front of thousands of potential clients — without having to post every day or chase pesky algorithms.
This platform works as a 24/7 marketing tool to boost your visibility, attract dream clients, and build a thriving photography biz.
Wanna know how to use Pinterest to boost your photography brand and drive traffic to your website? Wake wakey, let’s serve this behemoth a cup o’ joe and set him to work!
Why Pinterest?
Pinterest is like your online gallery that works overtime and then some. While Instagram posts fade into the scrolling abyss, Pinterest keeps your work circulating for months (even years!).
Pinterest is a game-changer for your photography business promotion because:
- Showcase Your Work: Every Pin is an opportunity to flaunt your stunning portfolio to thousands of fresh eyes every day.
- Filter Ideal Clients: People visit Pinterest with intent. This means that they’re actively searching for inspiration – so your dream clients will find YOU rather than you having to chase them down.
- Lead Clients To Your Site: Unlike other platforms, Pinterest is built to drive traffic. Every Pin can be a direct link to your website, turning casual scrollers into interested — even booked — clients.
Get High-Value Visitors
Visitors who come from Instagram = Some great, some good, some price shoppers, some timewasters.
Visitors who come from Pinterest clicks = PURE GOLD!
Pinterest users are action-takers, contrary to other social media followers who may just ‘like and leave’. They’re looking for solutions, ideas, and photographers just like YOU. If they click through to your site, it means that they’re already interested in you…which means that they’re much more likely to book.
Pinterest is the marketing gem that can take you head and shoulders above your competition. Photo by Indra Project on Pexels.
Additional Traffic Stream
Sick of battling Instagram’s ever-changing algorithm? Tired of posting daily just to get buried under a mountain of content? We hear you. Our recommendation?
Conquer new lands – go where your competition isn’t!
It’s wild considering how useful this platform is… but there aren’t actually that many photographers who have harnessed the awesome power of Pinterest. This means LESS competition and MORE eyes on your work with far less effort.
Instagram’s posts vanish faster than a Taylor Swift concert ticket. However, Pinterest keeps working in the background, sending a steady stream of potential clients your way.
It’s Also An SEO Win
OK, now we’re talking our language. That sweet, sweet website traffic that funnels straight form Pinterest? It’s not just good for bookings — it’s an SEO jackpot. Ker-frickin-CHING!
The more clicks you get from Pinterest, the more Google sees your site as valuable, bumping you up in search rankings.
More traffic = higher rankings = even MORE dream clients finding you organically. It’s a win-win-win (stay tuned for more Michael Scott-themed wisdom!).
One Thing Leads To Another
Getting photography leads from Pinterest is just the beginning. Once you’ve got people clicking through to your website, here’s how to make sure they stick around:
- Display Your Expertise: Use your blog to highlight your skills, previous shoots, local knowledge & unique photography style.
- Offer a Lead Magnet: A free guide, checklist, or exclusive offer in exchange for their email keeps them in your orbit.
- Nurture Your Leads: Keep the relationship going by sending fresh content straight to their inbox. Keep them interested, engaged and excited and they’ll be so much more likely to book you for their dream shoot.
Pin It To Win It
Pinterest isn’t just for DIY-ers and wedding mood boards — it’s THE photography business owners’ goldmine! This platform is a visual search engine with massive potential for photographers.
Now that you know how to use Pinterest to boost your photography brand, use it strategically. It will help increase your brand’s visibility, attract high-value clients, and build a lead-generating machine that works while you sleep. You could even take the giant’s bed now he’s not using it…
Wanna improve your photography website’s SEO and keep that passive marketing machine working all year long?
Peek our Content & SEO for Photographers page where we explain why we specialise in your industry and tailor our services to your specific wants & needs!
