What Is Cornerstone Content In SEO?

by David Harfield | Aug 9, 2022 | PSM Blog, SEO

Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...

What Is Keyword Mapping And How Can It Help My SEO?

by David Harfield | Jun 14, 2022 | PSM Blog, SEO

Would you go for a hike through the woods without a map? Sure, you might be fine – or you might get completely lost, and perhaps even eaten by a bear. The same is true for your website’s SEO strategy (minus the bear), which is why we recommend you check out the...

What Is Black Hat SEO And Why Should I Avoid It?

by David Harfield | May 24, 2022 | PSM Blog, SEO

In Hollywood, a general rule of thumb is that any cowboy wearing a black hat should be avoided…unless you want to end up with a belly full of lead. Turns out that the same rule applies to websites and black hat SEO. * Our lawyers have asked us to stress that...

Should I Listen To Everything My SEO Plug-Ins Say?

by David Harfield | Apr 26, 2022 | PSM Blog, SEO

If you did everything the internet told you to do, you’d probably lose the plot (and all of your money, thanks to Nigerian princes and crypto investment ‘opportunities’). But when it comes to your WordPress website, one thing you probably do listen to is...

What Are ‘Private’ Pages & Blog Posts And Do They Affect SEO?

by Patrick | Feb 22, 2022 | PSM Blog, SEO

Get your mind out of the gutter – private pages have nothing to do with illicit material! (Although apparently there’s plenty of that on the internet if you care to go looking – not all of it search engine optimised, either.) Anyway, let’s keep it above board and...