What Is Cornerstone Content In SEO?
Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...
What Is Keyword Mapping And How Can It Help My SEO?
Would you go for a hike through the woods without a map? Sure, you might be fine – or you might get completely lost, and perhaps even eaten by a bear. The same is true for your website’s SEO strategy (minus the bear), which is why we recommend you check out the...
What Is Black Hat SEO And Why Should I Avoid It?
In Hollywood, a general rule of thumb is that any cowboy wearing a black hat should be avoided…unless you want to end up with a belly full of lead. Turns out that the same rule applies to websites and black hat SEO. * Our lawyers have asked us to stress that...
