A picture is worth a thousand words – but for the visually impaired who are using the internet, it’s useless without alt text. Alt text is a simple little element of uploading that you need to know about because it not only improves your website’s accessibility –...
It’s no secret that wedding photography is a competitive industry. From finding clients to nailing the perfect shot each time, it can feel like there’s not enough time in the day to take a coffee break – let alone manage your marketing! We totally get how hard the...
Let’s talk links. Like a well-made chain, your website can accomplish so much more when it’s properly linked. In the rush to produce high-quality content (hey, that’s important too!), we understand that it’s easy to neglect link building. But don’t fall into that...
Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...
Would you go for a hike through the woods without a map? Sure, you might be fine – or you might get completely lost, and perhaps even eaten by a bear. The same is true for your website’s SEO strategy (minus the bear), which is why we recommend you check out the...