How To Improve Your Google Ranking In 3 Easy Steps

by Patrick | Oct 16, 2018 | PSM Blog, SEO

Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it’s opened millions of times across the world per day, and for many people, its...

Keyword Optimisation: Why You’re Doing It Wrong

by Patrick | Nov 21, 2017 | PSM Blog, SEO

This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...

3 Ways To Ensure Your SEO Stays Tip-Top Every Month

by Patrick | Sep 19, 2017 | PSM Blog, SEO

SEO is crucial to the success of any e-commerce site and, unfortunately, it’s not a one-and-done event. You might’ve worked extremely hard to get to the crest of Google’s search rankings for your specific keywords, but the real work is maintaining...

Don’t Make These 7 Blogging Mistakes

by Patrick | Aug 29, 2017 | Copywriting, PSM Blog

Blogging is an integral part of any online business, but it’s surprising how little people read up on the topic before they launch into the unknown seas of blogging. There are a number of mistakes that new bloggers can fall victim to, mistakes that can be easily...

What’s The Perfect Length For A Blog Post?

by Patrick | Aug 8, 2017 | Copywriting, PSM Blog, SEO

So, you’ve done the groundwork and know that blogs are an important part of any online business strategy. You even know what you want to write about and have well-thought-out plans on how best to engage your potential customers. You’re all set to write...