The Pepperstorm Blog
A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.
We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.
Copywriting For Hotel Websites: Everything You Need To Know
by David Harfield | Nov 22, 2023 | Copywriting, PSM Blog, SEO
Has your website left you drowning in the deep end of hotel marketing yet stressed about the next guest drought? This hotel copywriting info crunch is your ticket out of the rabbit hole.
SEO For Photographers: The Complete Guide
by David Harfield | Jul 17, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media
Are you hunting down clients more than shooting ’em? Welcome to SEO for photographers — your greatest ally.
How To Back Up Your Website: Because Safety Nets Aren’t Just For Acrobats
by David Harfield | May 2, 2023 | Photography, PSM Blog
There’s a myriad of tools and software available to help you back up your website content. Here’s how to do it!
What Is White Hat SEO?
by David Harfield | Apr 6, 2023 | Copywriting, Photography, PSM Blog, SEO, Social Media
White hat SEO is the ultimate marathon everybody is trying to run and win. But SEO success relies on pacing, perseverance & ethical practice.
Flothemes Is Going Away: What’s The Next Best Website Design For Photographers?
by David Harfield | Oct 23, 2023 | Copywriting, PSM Blog, SEO
With Flothemes packing its bags, we’ve handpicked the next best website design for photographers – and how to make the migration easy!
How To Create Helpful Content
by David Harfield | Jun 2, 2023 | Copywriting, Newsletters, PSM Blog, SEO
Here’s how to write helpful content, and ensure your brand stays on the right side of Google’s evolving trends!
What Is Local SEO And How Can It Boost Enquiries For My Business?
by David Harfield | Apr 26, 2023 | PSM Blog, Social Media
Exactly what is local SEO? It’s the thing that puts your business not just on the map but slap bang in the spot that counts! Read these tips.
Relying On Insta For Leads? How SEO Can Free Photographers From The Daily Gram Grind!
by David Harfield | Mar 28, 2023 | Copywriting, Photography, PSM Blog, SEO
Here’s how SEO for photographers can be the trick to cultivating a flourishing client base – without relying on Instagram.
How Will AI Affect Copywriting & SEO In 2023 (And Beyond)?
by David Harfield | Aug 16, 2023 | Copywriting, PSM Blog, SEO
AI in copywriting is nothing new. So when ChatGPT burst onto the scene, we looked at how it could help our workflow and better serve our clients.
Picture Perfect Copywriting: A Photographer’s Guide To Snapping Up Clients
by David Harfield | May 16, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media
Get ready for a deep dive into the wonderful world of copywriting for photographers. Learn how the written word can help sell your pictures!
How To Add An Agency To Your Facebook Business Manager Account: A Fun And Easy Guide!
by David Harfield | Apr 18, 2023 | PSM Blog, Social Media
If you’re using a social media marketing agency, you’ll need to add the agency to your Facebook Business Manager account. Here’s how!
SEO Trends, Changes & Predictions In 2023
by Nicole | Mar 7, 2023 | Copywriting, PSM Blog, SEO
SEO trends in 2023 focus on using content to attract new customers and drive business. This should be an essential part of your SEO strategy!