The Pepperstorm Blog
A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.
We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.
Introducing PepperStorm’s Website Content & SEO Audit
If you’ve spent any time at all in the digital sales realm, you’ve probably heard about SEO (search engine optimisation) and how important it is for your business. Here at PepperStorm, we specialise in SEO. We know it like the back of our collective hands, and we’re...
Can I Publish Another Site’s Post On My Blog?
They say that there's no such thing as a new idea. Everything under the sun has been done, and will be done again. So there's no need to wrack your brains trying to come up with new content for your blog every time you sit down to post. Chances are, someone's already...
Outsourcing Your Business’s Copywriting? Here’s How To Get The Most Bang For Your Buck!
Not all of us were born with quill in hand. Although most of us write in some form or another every single day, writing is an art. It takes time, skill and focus to do well. As a business, you know you need strong copy out there on the internet, lending authority and...
5 Tips On Sales Copywriting
We’ve all been on the receiving end of the ‘second-hand car salesman’ pitch. Chances are you weren’t even buying a car. That wild-eyed faux enthusiasm can rear its desperate head anywhere there’s money to be made or clients to convert – and that includes the online...
How To Find Your Writing Voice
Whether you’re a novelist, a songwriter, a poet or a blogger, the question remains the same: how do I find my writing style? In other words, what is my voice? ‘Voice’ is quite a hard thing to define, especially as we associate it with something audible; the written...
The Power Of Positivity In Your Copy
It’s a sad fact that no one likes a pessimist. Not even the pessimist themselves. It’s also a sad fact that pessimism hasn’t been the greatest selling tool, historically. In fact, just talking about pessimism is probably putting you off reading the rest of this...
How To Find The Right Copywriter For Your Business
Not all copywriters are born equal. And not all will be equally good for your business. But a strong copywriter can make all the difference for your online presence. So how do you scour the sea of writers out there and find the perfect fit for your company? A lot of...
5 Blog Formatting Tips To Help Your Audience Digest Information
Despite a writer’s best intentions, blogs can sometimes be intimidating for readers. Insurmountable walls of text rise up out of nowhere. Points and takeaways are twisted and convoluted to the point of indecipherability. Jargon and industry speak fortify the post with...
How To Build A Business Blog From Scratch
When you think about building a website, the blog is usually the last thing on your mind. It's the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don't take that metaphor too seriously - many people don't like...
Don’t Bury The Lede! How To Convey Personality AND Information In Your Blog Posts
So you've decided to write a blog. Great idea – they're a terrific SEO tool, and they'll help you broaden your audience and customer base. But very soon into your blogging career, you're going to encounter a major problem: how to convey personality AND information in...
How To Write A Medical Blog That The Public Can Understand
Everyone knows you've gotta be smart if you want to study medicine. Think back to your school days. You probably knew a kid or two who had their mind set on being a doctor or surgeon. Did they come complete with natural intelligence? I'm going to put the house on...
3 Tips On How To Optimise Testimonials To Attract New Clients
Anyone can say anything on the internet, especially if it's in the interest of promoting themselves. Thousands upon thousands of lies are told on the internet daily. It's no stretch to say that a few high-profile politicians play fast and loose with the truth with...