We’re sure you’ve heard the old adage ‘less is more’. Well, ironically, that’s a little bit of an oversimplification! Less is not more, because that would imply ‘more’ is better. It’s not. Less is better. Less is optimum. Unfortunately, that’s not catchy enough to...
Many people are under the mistaken impression that the UK and the US speak the same common language, namely the Queen’s English. For anybody who’s tried to navigate between the two tongues, this is demonstrably false. Lift vs. elevator, sidewalk vs. pavement… That’s...
We all know that tacky talent show called The Voice (you’ve probably found yourself watching it at some point out of sheer desperation), where the judges swivel in their oversized chairs when they hear a voice that catches their attention. The show should actually be...
If you’ve spent any time at all in the digital sales realm, you’ve probably heard about SEO (search engine optimisation) and how important it is for your business. Here at PepperStorm, we specialise in SEO. We know it like the back of our collective hands, and we’re...
They say that there's no such thing as a new idea. Everything under the sun has been done, and will be done again. So there's no need to wrack your brains trying to come up with new content for your blog every time you sit down to post. Chances are, someone's already...
Not all of us were born with quill in hand. Although most of us write in some form or another every single day, writing is an art. It takes time, skill and focus to do well. As a business, you know you need strong copy out there on the internet, lending authority and...
We’ve all been on the receiving end of the ‘second-hand car salesman’ pitch. Chances are you weren’t even buying a car. That wild-eyed faux enthusiasm can rear its desperate head anywhere there’s money to be made or clients to convert – and that includes the online...
Whether you’re a novelist, a songwriter, a poet or a blogger, the question remains the same: how do I find my writing style? In other words, what is my voice? ‘Voice’ is quite a hard thing to define, especially as we associate it with something audible; the written...
It’s a sad fact that no one likes a pessimist. Not even the pessimist themselves. It’s also a sad fact that pessimism hasn’t been the greatest selling tool, historically. In fact, just talking about pessimism is probably putting you off reading the rest of this...
Not all copywriters are born equal. And not all will be equally good for your business. But a strong copywriter can make all the difference for your online presence. So how do you scour the sea of writers out there and find the perfect fit for your company? A lot of...
Despite a writer’s best intentions, blogs can sometimes be intimidating for readers. Insurmountable walls of text rise up out of nowhere. Points and takeaways are twisted and convoluted to the point of indecipherability. Jargon and industry speak fortify the post with...
When you think about building a website, the blog is usually the last thing on your mind. It's the pineapple on the pizza: not integral to the whole, but a wonderful addition nonetheless. Actually, don't take that metaphor too seriously - many people don't like...