Not all of us were born with quill in hand. Although most of us write in some form or another every single day, writing is an art. It takes time, skill and focus to do well.
As a business, you know you need strong copy out there on the internet, lending authority and engagement to your brand. Smart. But what if you haven’t got the resources to write it?
Simple. You outsource it. Doubly smart.
How To Outsource Your Business’s Copywriting
Outsourcing your business’s copywriting is the perfect way to ensure you put out consistent, well-written posts. Yes, it is an extra expense – but it will also save you time and money in the long run.
If you don’t outsource, you’ll have to task one of your established employees with shouldering the writing burden. If no one happens to be a professional writer and they’re already dealing with a full workload, this is a Very Bad Idea.
Outsourcing gives you professional-grade pieces fully optimised for SEO, delivered consistently by people who know what they’re doing and have the time to do it.
How To Hire A Good Copywriter
Okay, so you’ve decided that you’re going to outsource your copywriting to an agency. Now you’re looking to get the best bang for your buck. You need someone trustworthy, dedicated…and who knows what they’re doing. So how do you know when you’ve found the best copywriter for your brand?
First of all – take a long, hard look at their previous work. You need to make sure that they’re competent. You need to make sure that they have experience. Look for a company with a large range of varied clients; this proves that they’re able to adapt their copy to distinctive voices and industries.
Read some of their previous pieces and see how you feel. Ask yourself some questions:
- Did you come away with some new information about the subject, and was it written in such a way that you remember it? If so, that’s a good sign.
- Did you enjoy reading the piece? Again, another (somewhat obvious) good sign. It means that the content was engaging and the piece was formatted correctly (poor grammar and sentence structure is a labour to read, even if you’re not a hotshot in this field yourself).
How To Get The Most Out Of Your Freelance Copywriter
Good writing is easy to spot; however, good SEO is a little harder to gauge. You need your copywriter to do both – that’s how you get the most out of them.
Make sure your prospective writer is well-versed in the dark arts of SEO before you bring them on board. Engaging copy is essential for your audience, but strong SEO is vital for ranking high on search engine results. You need all that good writing to be visible, or else it will never convert to clients!
Outsourcing your business’s copywriting is definitely the smart play if you want engaging, informative, consistent copy. And what business worth its salt doesn’t want that? Your blog is a crucial tool in your sales arsenal – skimp on it at your peril.