BUCKiTDREAM

TRAVEL

BUCKiTDREAM was a travel and lifestyle app that enjoyed global success, acquired millions of users and several high-profile endorsements from the likes of Richard Branson and Ellen De Generes during its 2012-2020 lifespan.

The CEO asked PepperStorm to draw on our in-depth knowledge of travel, food, culture and adventure to create engaging content for their app and website.

Sectors

Travel
Lifestyle
Food
Tech

Brand Voice

Intrepid
Authoritative
Inspiring

Services

App Content
Blog Writing
How-To/Explainer Guides
Interviews

Goals

Inspirational Travel Content

BUCKiTDREAM positioned itself as a leading authority on ‘dream’ travel experiences, sharing local knowledge insider tips and hidden gems from around the world with their audience.

How-To Travel Guides

They wanted a series of City Guides for their app, written in succinct, call-to-action sentences for hundreds of global destinations including every city in the US.

Human Dream Stories

They also wanted to conduct interviews with people about their dream experiences, spotlighting app users to create inspirational content.

Results



BRAND VOICE

We established a confident and influential brand tone that we used across all content that engaged the millennial-focused audience to invest in incredible experiences.



EXPERT GUIDES

We drew on our travel industry experience, ‘digital nomad’ lifestyle and research skills to create a wide range of in-depth, authoritative travel and lifestyle guides.



PERSONAL INTERVIEWS

We conducted a series of ‘Human Dream Story’ interviews for the app, including globally famous musicians, award-wining filmmakers and travel experts.



APP SUCCESS

The BUCKiTDREAM app had thousands of daily users who read, shared and commented on our content, using it as the blueprint to fulfil their own dream adventures.