emble
DIGITAL STORYTELLING
Andy Hardy hired PepperStorm to create website copy for his videography business Fēlan Films.
He then hired us for his educational Moments In A Minute blog, the website copy for his personal site and again when he transitioned Fēlan Films into the successful video, animation & graphic design business emble.
Sectors
Videography
Photography
Brand Discovery
Action Sports
Brand Voice
Hyper-Confident
Reliable
Fun
Services
Website Copywriting
SEO Audit
Blog Writing
Goals
Confident Brand Voice
Andy wanted to present a brand voice that captured his friendly, humorous personality while reassuring clients that he was highly experienced, confident and capable.
Explainer Articles
He needed to convey technical information in a friendly, engaging and easy-to-understand tone that his Moments In A Minute audience could easily digest.
Personal Touch
His agency works directly with a wide variety of clients, so it was important to convey each member’s interest and personality in the About section of the site.
Results
Results
DIFFERENT VOICES
We created a hyper-personal, humorous and pop culture-filled brand voice for Fēlan FIlms, a fun, educative tone for Moments In A Minute and a more professional yet friendly style for emble.
TECHNICAL RESEARCH
We assigned the blogs to a PepperStorm writer who has a background in filmmaking in order to make sure that the technical elements were presented clearly and accurately.
CHARACTER STUDY
We had several phone calls and email conversations with Andy to learn more about his personality, interests and experience, which helped us create a tailored brand tone.
BIOS
As the emble team has grown, we’ve created biographies for each member that highlights their interests and skill sets in a style that will be useful for potential clients.
Andy Hardy
“David and the PepperStorm crew have been unreal – I have never had such an easy collaboration and worthwhile investment in outsourcing.
These legends know what’s up, from the interactions, copy options to installing everything on the site for us, their service makes it so easy to sing their praises. I’ve loved the process so much and will continue having PepperStorm write blog posts for us as we are seeing the results already and have had so many compliments on our copy.
I think I have sent almost 10 people their way in the 2 months since originally being referred to David. Absolutely bloody brilliant.“
Creative Director
emble 👉
Engaging copy turns visitors into customers.
The right website content will make an excellent first impression before your clients have even got in touch.
Search Engine Optimisation is what makes your site show up on Google, so it’s essential to get right.
It’s OK if you don’t know much (or anything!) about SEO – we’re here to help.
Entertain and inform your audience with regular blog content that improves your site’s SEO.
Keyword strategy, research, editing, uploading…we take care of everything.