emble
DIGITAL STORYTELLING

Andy Hardy hired PepperStorm to create website copy for his videography business Fēlan Films.

 

He then hired us for his educational Moments In A Minute blog, the website copy for his personal site and again when he transitioned Fēlan Films into the successful video, animation & graphic design business emble.

Sectors

Videography
Photography
Brand Discovery
Action Sports

Brand Voice

Hyper-Confident
Reliable
Fun

Services

Website Copywriting
SEO Audit
Blog Writing

Goals

Confident Brand Voice

Andy wanted to present a brand voice that captured his friendly, humorous personality while reassuring clients that he was highly experienced, confident and capable.

Explainer Articles

He needed to convey technical information in a friendly, engaging and easy-to-understand tone that his Moments In A Minute audience could easily digest.

Personal Touch

His agency works directly with a wide variety of clients, so it was important to convey each member’s interest and personality in the About section of the site.

emble about

Results

DIFFERENT VOICES

We created a hyper-personal, humorous and pop culture-filled brand voice for Fēlan FIlms, a fun, educative tone for Moments In A Minute and a more professional yet friendly style for emble.

TECHNICAL RESEARCH

We assigned the blogs to a PepperStorm writer who has a background in filmmaking in order to make sure that the technical elements were presented clearly and accurately.

CHARACTER STUDY

We had several phone calls and email conversations with Andy to learn more about his personality, interests and experience, which helped us create a tailored brand tone.

BIOS

As the emble team has grown, we’ve created biographies for each member that highlights their interests and skill sets in a style that will be useful for potential clients.

Andrew Hardy

Andy Hardy

David and the PepperStorm crew have been unreal – I have never had such an easy collaboration and worthwhile investment in outsourcing.

These legends know what’s up, from the interactions, copy options to installing everything on the site for us, their service makes it so easy to sing their praises. I’ve loved the process so much and will continue having PepperStorm write blog posts for us as we are seeing the results already and have had so many compliments on our copy.

I think I have sent almost 10 people their way in the 2 months since originally being referred to David. Absolutely bloody brilliant.

Creative Director
emble 👉

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