Infectolab Americas
HEALTHCARE

We had been working in the tick-borne disease industry for several years via BCA-clinic and Make Well Nutritionals when the CEO of BCA recommended our services to Infectolab Americas.

 

They wanted to expand their online presence and position themselves as industry authorities through informative blog content and social media management.

Sectors

Healthcare
Lab Testing
Medicine
Tick-Borne Disease

Brand Voice

Confident
Authoritative
Accessible

Services

Blog Writing
Social Media Management & Growth
Interviews

Goals

Expert And Accessible Content

Infectolab wanted expert medical content for their blog that was engaging enough for doctors yet written in an accessible style that patients could also  understand.

Enhanced Social Media Presence

They wanted to share the blog content on their social media accounts as well as grow their followership to reach a new audience.

Spotlight Doctors

Infectolab has a lot of industry contacts to whom they wanted to give a platform by interviewing them on cutting-edge topics in the tick-borne disease industry.

Infectolab - Facebook Followers

Results

EXPERT WRITERS

We recruited writers with a medical education (including one with a PhD) to tackle the niche topics that we post on Infectolab’s Lyme Time blog.

INTERVIEWS

Our editorial team has conducted interviews with scientists, doctors and nutritionists, creating blog content that is then shared with Infectolab’s social followership.

COVID

Infectolab was the first laboratory in Minnesota to develop a test for Covid-19, which required us to create a large amount of detailed content around this novel subject.

SOCIAL GROWTH

We created and managed paid ad campaigns to grow Infectolab’s Facebook page from a few hundred followers to over 15,000.

Felix Scholz - Infectolab CEO

Felix Scholz

PepperStorm has never failed to impress.

PSM have managed to grow our social media followers on a constant basis, they produce fantastic and well-researched SEO blog articles as well as newsletters and most importantly they are fun and wonderful people to work with.

I can highly recommend David and his team to anyone who is looking for a great media agency who care about their clients and help them get to the next level!

CEO
Infectolab Americas 👉

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