Joel & Bonita Photography

Joel & Bonita came to Pepperstorm looking for help in boosting their SEO to get their website ranking on the first page of Google in order to attract more passive ‘online discovery’ client enquiries.


Wedding Photography

Brand Voice



Website Copywriting
SEO Audit
Blog Writing


Rank On Page One of Google

Joel & Bonita wanted to show up on the first page of Google for their location-based keywords.

Polished Brand Voice

They also wanted to capture a brand voice that represented them as a couple – they have very different personalities so were struggling to find a voice that sounded like both of them.

SEO Audit

They wanted to make sure that the back-end of their site was set up correctly to maximise the potential for climbing the Google rankings.

Joel & Bonita - Page One Success




We worked with Joel and Bonita to understand their personalities so we could sprinkle their individual idiosyncrasies throughout the copy and make it sound truly unique.


We developed a keyword strategy based on the areas that they wanted to target for their weddings and elopements, including plenty of location-based keywords.


We performed an in-depth SEO Audit on their site to ensure that everything was set up correctly on the back-end so that they made the most of any new traffic.


Joel & Bonita’s website is now ranking on Page One of Google for a range of their primary location-based keywords, including the first result for one of their main keyphrases.

Joel & Bonita Photography

Bonita Stankiewicz

110% recommend PepperStorm! They were so easy to work with. Very professional and had nice quick communication. We started our website project back in October last year but when our busy wedding season hit we had to put our website copy on hold and didn’t finish it until July this year. PepperStorm were so great and didn’t mind us working through the drafts at our own pace. Really appreciated that! Now can’t wait for them to write some blogs for us next. Thanks so much guys!

Wedding & Elopement Photographers
Joel & Bonita Photography 👉


Engaging copy turns visitors into customers.

The right website content will make an excellent first impression before your clients have even got in touch.

Search Engine Optimisation is what makes your site show up on Google, so it’s essential to get right.

It’s OK if you don’t know much (or anything!) about SEO – we’re here to help.

Entertain and inform your audience with regular blog content that improves your site’s SEO.

Keyword strategy, research, editing, uploading…we take care of everything.