What Is Cornerstone Content In SEO?
Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...
Outsourcing Your Business’s Copywriting? Here’s How To Get The Most Bang For Your Buck!
Not all of us were born with quill in hand. Although most of us write in some form or another every single day, writing is an art. It takes time, skill and focus to do well. As a business, you know you need strong copy out there on the internet, lending authority and...
How To Find Your Writing Voice
Whether you’re a novelist, a songwriter, a poet or a blogger, the question remains the same: how do I find my writing style? In other words, what is my voice? ‘Voice’ is quite a hard thing to define, especially as we associate it with something audible; the written...
