What Is Keyword Mapping And How Can It Help My SEO?

by David Harfield | Jun 14, 2022 | PSM Blog, SEO

Would you go for a hike through the woods without a map? Sure, you might be fine – or you might get completely lost, and perhaps even eaten by a bear. The same is true for your website’s SEO strategy (minus the bear), which is why we recommend you check out the...

Keyword Strategy: Should I Go Broad Or Niche?

by Patrick | Mar 8, 2022 | PSM Blog, SEO

At some point or another, most commercial enterprises will face this dilemma: go broad or go niche? Some, like Coca-Cola and Coldplay, opt for the former. Others, like Bon Iver and Etsy sellers, go for the latter. The Beatles are an example of someone who defied...

How To Build A Keyword List That Helps Customers Find Your Website

by Patrick | Jan 11, 2022 | PSM Blog, SEO

You might be the coolest thing since they invented bread, never mind when they started slicing it. You might be the best there is at what you do, no holds barred, excellence-as-a-habit, stone-cold brilliant. You might also do this thing of yours at a very fair price,...

Why Location-Based Keywords Are So Important For Wedding Photographers

by Patrick | Nov 9, 2021 | Photography, PSM Blog, SEO

Location, location, location! Yes, it’s a well-worn real estate phrase, but it can also be applied to SEO, and especially to wedding photography SEO. As enticing as a jet-setting life spent shooting destination weddings sounds, the chances are your bread and butter is...

5 Tips On Organic Keyword Placement

by Patrick | Oct 12, 2021 | Copywriting, PSM Blog, SEO

Just like vegetables, organic keywords are far superior to non-organic ones. But the key is where you put them. Like veggies, you can’t just shoehorn them in any old place. Now, you can make a stir-fry from organic vegetables – but what we definitely don’t want is an...