What Are ‘Private’ Pages & Blog Posts And Do They Affect SEO?

by Patrick | Feb 22, 2022 | PSM Blog, SEO

Get your mind out of the gutter – private pages have nothing to do with illicit material! (Although apparently there’s plenty of that on the internet if you care to go looking – not all of it search engine optimised, either.) Anyway, let’s keep it above board and...

SEO Cannibalisation: Should I Target The Same Keyword On Different Pages And Blog Posts?

by Patrick | Feb 8, 2022 | PSM Blog, SEO

As a general rule, cannibalism isn’t a great idea. You might get a reluctant pass if your jet plane happens to go down in the Andes; however, more often than not, you’ll get fast-tracked to jail instead. Fortunately, we’re not talking about real-life cannibalism today...

How Can Destination Photographers Use Keywords To Their Advantage?

by Patrick | Dec 28, 2021 | Photography, PSM Blog, SEO

It’s all about location! At least, that’s what every real estate agent would have you believe. However, in an industry permeated by lies and half-truths (“A recent murder? In this house? I think you’re very much mistaken, sir.”), this one really is...

What Are Meta Descriptions? (And How Can They Enhance SEO?)

by Patrick | Oct 26, 2021 | PSM Blog, SEO

Meta descriptions. You’ve probably heard the term before; however, it’s one of those phrases that the eye seems to just glide over, defying a tangible definition. You know they’re important. But you don’t know what they are. Seriously, what are meta descriptions?!?...

Why Are Questions So Effective For SEO Copywriting? Well, Why?!

by Patrick | Aug 10, 2021 | Copywriting, PSM Blog, SEO

Who doesn’t enjoy a good question? A wise man once said, “Question everything.” But did he really mean everything? And did he mean out loud, or in your head? If you started to literally question everything, wouldn’t you be arrested and/or possibly slapped within a...